Sell your product or service with an online explainer video

The attention span of people online is very short. In fact studies have shown that it’s often less than a minute – Just think of all the times that you’ve flicked from site to site until something catches your eye.

So how do you make sure that you get your product or service noticed in a short space of time? Well the answer is an explainer video.

Explainer videos are the fastest and easiest way to show someone what you do and sell your value proposition in less than a minute. They instantly differentiate you from your competition and save the viewer from wading through lots of text. This is why the explainer video approach is being adopted by major brands as well as start-ups and SMEs.

Tried and tested format

Explainer videos generally follow the same tried-and-tested structure. That is that they first present a problem, then offer a solution, show how the solution works then provide a strong call to action.

This engages with the viewer and gives them a logical reason to buy from you. In fact, explainer videos are so effective that they can increase website conversion rates by upto 65% according to a recent study by Forbes.

Most explainer videos tend to be animated videos as opposed to live action. This is because it’s easier to get over a value proposition in an animated format. Saying this, there are sometimes cases for using live action. For example, if you want to create a video briefing that is not overtly ‘sales’ orientated then a simple live action video can do the trick. This is because they often look like a ‘short lecture’ and therefore have a more ‘believable’ feel to them.

To be sure that your explainer video will work it needs to be both remarkable and memorable. Often a sprinkling of subtle humour can help with the pitch and this can make the video more appealing and shareable. The great thing about explainers is that they are more likely to be shared on social media networks than just a dry ‘web page’.

Most of the explainer videos that we produce are around 60s in duration. It’s amazing what you can get into a video that’s just a minute long. We spend a lot of time working with customers like you to refine the message and make sure that the video does what it’s meant to… i.e. drive more sales!

We’ve covered almost every subject you can imagine, from cardboard box recycling, through to insurance products, university courses and mobile signal boosters! Each explainer video is unique and carefully crafted to ensure that it works.

The process is straight-forward and open. We consult with you at every stage of the video production process and let you see the animation as it’s created. We encourage feedback and will guide you through the production.

We’re based near Birmingham in the West Midlands and have video production facilities in Warwickshire and Worcestershire. We work with clients all over the UK and will travel to you for a no obligation meeting.

So, if you’d like an engaging explainer video production then speak to your friendly experts today!

What’s the price of an explainer video?

Explainer videos are very popular. With the ever-increasing online audience buying pretty much every type of product and service via websites the explainer video has become one of the most powerful ways to convert a prospect into a sale.

What is an explainer video?

An explainer video is a fairly new term. For the most part they are videos that explain the value proposition of a product or service. They are mostly used online on a website to accompany what they’re selling.

In terms of time then explainer videos are usually between 60s and 120s long. They often are made up from animation and have a memorable and quirky look and feel. The theory is that this makes them more memorable and popular, which in turn means that people are more likely to share them.

Sometimes an explainer video can be a briefing by say a business owner, this could be a simple person to camera video. These can be made fairly easily although if you go down this route you’ll want to make sure it looks professional!

Another popular and low cost version of the explainer video can be a screen-cast. This is where you record the screens of the software to illustrate the proposition.

OK, I understand all this but how much does an explainer video cost?

Explainer video production varies in cost. If you’re going to make one yourself then it can cost just the time to shoot and edit the video. It’s worth considering however that an explainer video can be the most powerful sales weapon you have so while a good one drives sales a bad one can put people off.

If you’re going to get a professional explainer video then find a company that’s produced lots of them. And preferably one that’s got good client feedback as to the effectiveness of the explainer videos they have produced.

Professionally produced explainer videos will vary in cost depending on the content. For example an animated ‘text’ based explainer video with some additional animated graphics start at around £600.00 – This can go up to around £3000.00 for a fully character animated explainer video.

How are explainer videos structured?

Good question – why thank you! Explainer videos are structured in a tried and tested way. They usually use a format that’s been handed down from the days of direct marketing. The rule of thumb is that you pose a problem, provide a solution, explain how it works and then give the viewer a strong ‘call-to-action’.

This technique is the most effective, and Forbes have commented that an explainer video on a website that accompanies a product or service will increase website conversion rates by around 85%. As mentioned before, this makes an explainer video the most powerful sales tool you could have.

Where can I go for an explainer video production?

There are a number of video production companies in the UK who produce explainer videos. If you’d like to commission a video then we’d love to help. We produce lots of effective explainers for businesses like you who want to boost sales and profits. We’re customer recommended and trusted by start-ups, SMEs and global brands.

We’re based near Birmingham in the West Midlands and have explainer video production facilities in Warwickshire and Worcestershire. We work for organisations all over the UK. Contact your friendly explainer video experts today – we’d love to help you.

Why your explainer video needs to be short

An explainer video is a great way to communicate your company or product to customers or potential customers. Reading a product description is all very well, but there’s nothing like having something explained and having the chance to see it in action to make it come alive for the viewer. Not all videos are created equal, however; the successful video has to be lively, engaging and above all short. Even if you know that your video needs to be brief, you may be surprised to learn the reasons.

A recent study published by researchers from the University of Massachusetts found that viewers were highly intolerant of long load times or buffering. Users were likely to abandon a video in as little as two seconds if it began buffering. After all, there’s a lot of content on the internet competing for people’s attention. If you want to catch it, you can’t afford to let them get distracted.

Buffering and load times, of course, are a consequence of file size, so one important way to cut down on them is to keep file sizes small, which means keeping your explainer video short. Although this is an important reason to keep your video slim – and to have a dependable host for it – it’s far from the only one.

The explainer video is a close cousin to the infamous “elevator pitch”, in which a businessperson tries to explain what his or her company does in the length of time it takes a lift to reach its destination. The short length of this pitch is crucial to its success.

Your video doesn’t have to be quite so brief, but it’s best to keep things short. Studies have shown that the average amount of a video a viewer is willing to watch decreases as the video lengthens – essentially, the longer the video, the less likely an average viewer is to watch all the way to the end. Given that the call to action is likely to be at the end of the video, someone switching off in boredom or frustration is every bit as bad as someone who never watched the video at all. Thirty seconds to one minute – the length of a television commercial or film trailer – is a good target; attention drops off significantly after the first minute.

If you’d like an explainer video production that’s perfect for your business then speak to us. We can help you drive sales and conversions today. Talk to your friendly experts today on 01527 910050.

People hate jargon – Keep it simple with an explainer video

Helicopter view, heads up, ducks in a row, blue sky thinking…. Blah blah blah blah blah. Jargon, it’s annoying. VERY annoying. The only other thing that’s more annoying is when someone uses an acronym and expects you to know what they mean! Arrrrghhhhhh

This jargon amongst others have recently made Forbes list of ‘The most pretentious, annoying and useless business jargon’. OK, we’ve all used it – it gets stuck in your head and out it pops. Our colleagues use it and hey presto we follow.

You may be thinking OK, what’s the big deal – surely a smattering of business jargon makes you look like a pro. And yes, in some circumstances it MAY be acceptable but for the most part people are put off by jargon and buzz words. Especially when you are pitching for business. The truth is that jargon often alienates your audience, however it’s used.

People tend to think that meaningless ‘big words’ and jargon is the domain of untrustworthy politicians. You certainly don’t want to give that impression. When pitching you need to build trust and engage in an easy to follow format.

This is where explainer videos come in. Explainer videos are short videos (typically 60s to 90s long) that grab a viewer’s attention and get your sales proposition over in a short space of time. They are compelling, persuasive and they work. In fact, in a recent survey 85% of people would buy a product or service if accompanied by a video.

They turn your leads into sales. And they work. Period. The great news is they are a jargon free zone.

If you’d like to get your online sales moving then get an explainer video. We guarantee you’ll see as difference in your website conversion rates. Contact your friendly experts today on 01527 910050 – we’d love to hear from you.