Monthly Archives: October 2013

How To Really Rock Your Website Landing Page


The website landing page. Its one aim in life is to attract new visitors and to convert them quickly into lovely paying customers. Now, we’ve seen some stunning landing pages in our time and also some truly terrible ones!  It’s the good ones we’re going to be focusing on and how to make your landing page irresistible to your visitors.

If You Build It, They WIll Come

The first mistake many people make with their landing page or home page is to assume that just because it is there people will find it, and if they do find it they will like what they see and become a customer. Unfortunately, there is more to a website landing page than simply making it happen.  You need to hire an SEO expert to drive people to your site from the search engines, you need a great landing page layout to make your sales message clear and you need a hook that your competitors don’t have.

One Chance Of Hitting The Big Time

Your website landing page may be the first impression potential customers have of your company so make that impression count. Make sure the content on your page reflects the keywords you are targeting with the search engines – we can help you with this!  If your page is not relevant to those viewing it, they will simply flit off in seconds to find a page that is.  Don’t give your competitors the upper hand. Grab the attention of your target audience and keep them engaged.

Here’s how:

Make your page visually striking and easy to navigate.

Keep your content brief and to the point. Make it clear what you want your audience to do. This might to to take up your free trial, buy a product or service or sign up to your newsletter. Have clear direction and avoid going into too much detail.

Consider video marketing. A website landing page is the perfect candidate for slick video production. Make things easy for your audience. A 60 second video can convert more visitors instantly than you thought possible and we can show you a few statistics to back up that statement.  Take a look at our extensive video production portfolio to see some of our videos in action.

Let Stormnet Media Take Care Of Business

Defining a killer landing page can be a daunting and confusing process so why not let us take the reins? We have over 25 years of experience when it comes to website and video marketing and would be delighted to learn more about your business, your goals and sales targets and your target audience.

If you are trading online, your website landing page and website are your most valuable commodities. Make them work for you by using striking graphics and video, a compelling sales message and a strong call to action.  We can explain these essential components in more detail ad help you to turn that trickle of visitors into a flood!

Speak to the Stormnet Media team now on 01527 910050 or use our contact form to get in touch.







Convert With Video – The Most Effective Way To Engage Potential New Leads

If you’re wondering how to convert with video and whether it’s the right direction for your company, here’s an interesting statistic for you.  90% of information transmitted to the brain is visual which the brain processes 60,000X faster than textual content. As a leading video production company, we love stats like these because they further enforce what we are all about and the changes that are taking place in online marketing.

Connect With Your Audience Instantly

Whilst content is still important for providing deep information about your company and your offerings, it’s video that is going to grab your target audience by the eyeballs and take them on a visual learning journey.  What will they learn along the way?  Well, take one of our explainer videos for example.  In a mere 60 seconds, they will find a connection between the problem they are experiencing and the solution you are offering.  They will find out more about your business and they’ll find out how to get in touch with you.  And with our fun animations and quirky scripts they will probably enjoy a giggle along the way too.

Our aim is to produce a video that stays with people all day, that makes them see you as a forward thinking and accessible company and which ultimately encourages them to do business with you. You only have to look at YouTube to see how big video marketing is becoming.

Done In Sixty Seconds

Imagine sharing your sales message with your target audience in just sixty seconds. Your visitors don’t need to do anything but click play and you can even set video to play automatically the moment your page loads. And when you use the right video production company (hint hint) you can give your visitors a video that is relevant and engaging to them and which entices them to find out more about you.

Visual Content Drives Engagement

According to a study carried out by Simply Measured the introduction of Facebook timeline for business pages (that’s the Facebook feature that allows you to post video and photos to your timeline) brands started to see a 65% increase in engagement on their pages.

Visual content requires less brain power and gives you more marketing tools at your disposal.  For example, a simple video script can be brought to life using music, sound effects and a pleasant and convincing voice over. You only have to look at the typical TV advert to see how this works. Take away those elements and you are still left with a pretty good script, but it has so much more impact when it’s been brought to life with slick video production.

Market To Anybody Anywhere. It’s The Future!

Thanks to mobile technology, you can now market your business using video anywhere and on any device. Video is also much more likely to be shared with others and if you are lucky, your video might even go viral.

How To Convert With Video And Keep Converting

A good marketing video should be produced with the future in mind. It’s no good to pay for a video that is only going to be relevant for a number of months – unless you are running a time limited marketing campaign of course.  That’s why we will always aim to use a script that never goes out of date and video production techniques that will keep your audience engaged and excited about your brand for many years to come.

To find out more about our video production services in Birmingham, speak to our team today on 01527 910050.