In the age of social media and content sharing, we explore why video marketing should be at the top of your to-do list
In the days of dial-up, you wouldn’t dream of trying to load up a 10 second video of a cat playing a piano, let alone a 2 minute long video just to watch the ethos of somebody’s business. Nowadays, we scroll through our social media feeds at lightening speed, watching video after video just to fill our tube, train or bus journey. This is not a mere phase of technology boom; instant video sharing is here to stay. As we saw from the ALS Ice Bucket Challenge in 2014, the power of viral video can be global and really spread the word about your business or cause.
1. Utilise Your Resources
It is no secret that ‘YouTubers’ earn a shed load of money for uploading 5-minute videos of putting on make-up, playing video games, or simply showing off their daily life. These unlikely stars have had a helping hand in making video content a key way for people to access information quickly. A lot of these young entrepreneurs found a rising gap in the market and latched on to it by creating interesting content for their viewers by tailoring content into bite size, well-produced chunks that keep people engaged. However, we are not here to talk about these curators of content, this was just the catalyst of things to come. Now, we have so many video sharing apps and websites that there is simply no excuse not to utilise them. YouTube is just one outlet to market and keep your consumers interested, whatever your business may be. Apps such as Vine, Instagram and Snapchat – where the users can create videos only seconds long – pushed for social media users to focus on short, punchy and engaging videos. Facebook shortly followed in these footsteps, offering a heavily weighted timeline of videos with many of those being sponsored explainer and corporate videos. If you came here wanting just one good enough reason to utilise video marketing and content sharing for your business, this would be it.
2. Sharing is Caring
When someone finds something funny, engaging or emotional, you can bet your bottom dollar that they will want to share that with their friends, family or colleagues. Whether this is an interesting article, a picture of puppy or an incredible business idea that they can’t wait to explore, people want to show this to others to create a reaction. This is exactly what you want the viewers of your content to be thinking. A good way to challenge this theory before you put your content out to the masses is to show it to one of your friends, family or co-workers and ask them honestly if they would share this after watching it.
3. Brand Recognition
You want the style of your video to reflect the brand that you are. Putting together a video with dark colours and clean lines may not be appropriate for a children’s clothing company, however, it may be really engaging for the customers of a technology company. Getting the potential consumers to instantly recognise your brand seconds into your videos will allow people to remember your business and be more likely to return to it in the future.
Not only does brand recognition help drive traffic to your website, but it also increases your SEO. It helps to push you to the top of the search engines and is likely to increase the click rate from video to webpage. Including relevant tags and web links to your content will help to also improve this.
5. Suitable for all devices
Making sure that any of your video marketing is, including (and probably most importantly) your explainer video, is suitable for all devices is a very key detail. Is your video suitable for all types of smart phones, such as iOS and Android? Can you watch this in high definition on a laptop or desktop as well as a phone or tablet? Is the content suitable to watch on a smaller screen, such as a phone, as well as a large screen, such as a desktop computer? These are all details that need to be thought about from the very early stages of creation right to finalizing the finished production.
6. Content, content, content!
Finally, it would be silly to not mention content. Of course all of the resources and tips above will help you to tailor your use for video marketing, but your video will not make an impact if it is uninteresting, inappropriate for your business or produced poorly. You may have great ideas for your next marketing video, but creating and executing that content is crucial. Is it engaging? Is it relevant? Does it make you want to re-watch and share? Conduct your own research and look at other businesses similar to your own. Have they utilised video marketing? If so, how long are the videos? How are they designed? What social media have they used to place their video marketing? Have their consumers taken interest and ‘liked’ or shared their video? These types of questions will help you to understand how to curate your own content and how best to exploit it.
Ranging from explainer videos to promotional videos and corporate videos to animation, we can help guide you in your journey to creating and producing great content. Contact our team of experts today and get your video marketing on a roll!