Live Action Explainer Video Costs

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Get the most from a live action explainer video for your website

An explainer video is a potent and versatile tool for communicating with customers. For many companies, low costs are one of the features that make video marketing so attractive. Using a simple microphone and a screencast or animated presentation, a small business can create a video that has a major impact.

To get maximum effectiveness from a website video, however, a business needs to take the next step and move to live production. A live action explainer video is much more versatile, allowing the company to showcase products that don’t appear easily on screen, demonstrate features in use, interview experts and incorporate a whole range of new visual elements.

However, live video can also be much more expensive than computer-generated video. Before beginning a live production, it’s important to create a budget estimate. A professional production company can do this for you, but it’s still worthwhile to understand what goes into the budget.

Technical aspects of production are among the most obvious sources of expenditure when creating a live explainer video. Lighting, camera work and sound recording are vital to produce a compelling video. A clear, good-looking video is the product of proper lighting and recording equipment. This can be an expensive investment if you want to purchase it; alternatively, it can be hired for the purpose.

Scriptwriting and direction are more intangible assets, but still an important part of the production process. You may want to write your own script in order to capitalise on your superior knowledge of your own product. Still, an experienced screenwriter can help the script to flow more efficiently. Professional direction is the key to a well-paced, engaging video.

Locations and sets are another budget item, and one that some videos feel they can do without. If you want your video to show off your offices or a production facility, you can shoot on location. Otherwise, you may want to use a professionally-designed set. It’s possible to repurpose a home or office environment to serve as a set for a video, but it’s a time-consuming process which can wind up costing as much in lost time and effort as using a prepared set.

The last major expense in any professional explainer video production is acting. Again, you may want to perform in your own video – for many entrepreneurs, their own personality is part of their marketing strategy – but a professional with video experience will make the shoot go much more smoothly and efficiently.

The cost of professional video production comes from a number of elements. Most of these apply whether you opt to have the video done by a professional company or attempt to do it yourself. Either way, combining these elements will produce a clear, memorable enjoyable video that will help you communicate with both current and potential customers.

Whether you’re considering a live action explainer video or one that’s fully animated then we can help. Contact your friendly experts today on 01527 910050