Category Archives: Resources

The Future of Online Marketing and Curated Content

How to get the most out of your social media tools

As technology progresses, the growth of new generation video, messaging and social media services are becoming more and more crucial to the development of marketing. The importance that we place on our devices is not only consuming our everyday personal lives but spilling over into the running of our businesses. Think about it. How many times do you use messaging services such as Whatsapp to contact a colleague on a daily basis? Or perhaps you use Facebook as a platform to grow mailing lists and/or connect with future clients or partners? Now these technologies will not be for all of us, but I could bet my bottom dollar that if you’re reading this article, then it probably does. At Storment Media, we are always looking for new and innovative ways to produce content that will appeal to all demographics, no matter the size or type of your business. Understanding your demographic is the most crucial information you will need before you decide on the outlet you will choose to focus on.

Here is a quick guide to the ‘big 5’ social media apps, how to use them to your advantage and how they can benefit you, no matter what your business is.

 

Facebook

Facebook Logo

Over the last couple of years, this social media platform has taken on many faces and progressed into a heavily video based streaming and image sharing platform. While the younger demographic (16-24 yrs) are losing momentum and turning to more instant forms ways to reach and connect with the world more instantaneously (see Snapchat and Instagram), it is still a great way to reach out to a mass consumer database and getting to know your customers. For example, even the comments section allows you to get immediate feedback from your key demographic market. Being so involved and heavily inundated with video marketing content it may be hard to get your voice heard, but it does have its perks – don’t underestimate the power great content and it’s ability to gain popularity quickly.

Twitter

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Ah, Twitter. Another one of the social media heavy-weights. Twitter is usually home to celebrity feuds and sharp controversial opinions. However, Twitter can be a fantastic way to gain a rapport with your clients and customers. Depending on what type of business you are, it can be a way to share news, distribute links to exciting offers, news and content and show the world your wit and charm through snappy punch lines. If you choose Twitter to represent your business online, make sure to keep content updated. The danger of not updating your tweets can lead to a loss of interest in what you have to say and a potential lack of faith in your business. Because, if you can’t keep up to date with your socials, how can your ‘followers’ expect you keep up to date with your business and customers?

Snapchat

Snapchat Logo

If you haven’t yet ventured into the new world of Snapchat yet, then get going. It is a fantastic marketing opportunity that you cannot afford to miss. It’s original intention was to allow users to send ‘snap’ shots of their daily lives to their friends, whether that’s an image or a short video, only for it to be erased as soon as it is seen. The beauty of this new app was a refreshing alternative to the seemingly permanent nature of Facebook. Out of this grew opportunities for online-based businesses (such as online publications, music company’s, news sites and much more). Much like Facebook, it is very dependent on demographic. Used primarily by the younger age group of 16-24, however, if you’re business is that way inclined, it is the perfect way to reach out and keep your customers up to date using visual curated media that shows a level of authenticity and personality.

Instagram

instagram-logo

Instagram is a very visually stimulating social media and so it is primarily more useful for those with businesses in creative industries where the curators are able to show their work like an online portfolio. It is a lot glossier than sites such as Twitter, Facebook and Snapchat. For larger businesses such as online magazines, for example, it is great to share snippets of content that will lead people to a website. But also for smaller self-made businesses such as make-up artists, independent shops or designers, to name a few, it can be a great way to gain followers and interest in their business and/or brand which will lead to further exposure. For example, rather than appealing directly to potential customers, they use a following to seek out potential partnerships, for example, brand partnerships and sponsorships. This is not to say that it can’t be useful for more corporate led endeavors. Using Instagram to showcase new products or services can also be a great portfolio and create traffic to your website.

Whatsapp

Whatsapp Logo

This may seem like a strange one, considering it is the only non-social media app included in this range of useful apps. It is a growing phenomenon and can benefit you immensely. Used as more of an internal sharing application, it can be operated as an organisational tool between you and your colleagues. Gone are the days of unread texts, missed calls and mountains of emails, this app can be used to share media, mobile numbers and put dates in your phone calendar within a click of a button. With the accessibility ranging over both android and iOS it is a good tool to share marketing ideas by simply making a ‘group’ of your contacts, book meetings and get a fast track response. Though not directly a marketing app, it can be a great aid in helping you organise your team to get those creative juices flowing in an instant.

So, whether your creative business is the perfect fit for Instagram or if Facebook’s heavily video sharing focused platform is the one rocking your boat, we have the services to help you utilise this media to benefit you. Contact one of our friendly experts today to find out how!

 

The ‘App-Conomy’

Why you should get involved and utilise applications for an ‘appier business or career

 

Apps

 2017: arguably, the age of the online revolution. Amazon, Google or Apple (the top grossing businesses in world, and all tech companies) are the proof that the online economy will soon be the only economy.

That is not to say that businesses ruling in tangible products or services will be ruled out of the equation, but the way they are delivered to the consumer is changing rapidly before our eyes. It is time to get on board with the ‘App-conomy’.

 

Have a look at your smartphone (from an educated guess and assuming that this is your mode of communication) and check out the applications that you currently have. The likelihood that you have a mixture of music streaming services (Spotify, Apple, Tidal), social media sites (Facebook, Twitter, Instagram) and/or other interactive apps ranging from eBay, Uber and TripAdvisor, for example, is extremely high. No, I am not psychic, nor is this a mere coincidence; it is the future of consumer interaction.

 

The Proof is in the Pudding

By now you will have heard of Mark Zuckerburg, the genius mind behind the multimillion phenomenon that is Facebook, but have you ever heard Garrett Gee? In 2013, Gee sold his revolutionary QR scanning mobile application, whilst still studying at university, for $54 million. Yes, you read that correctly… To this day, he travels the world with his wife and two young children whilst not even making a small dent in their earnings. As you can see, there is big money in the application building world, so get your thinking hats on, because who doesn’t want to travel the world for a living?

Facebook Logo 

How Can These Apps’s Benefit You?

So, you may not be the next Garrett Gee, however, there are plenty apps to increase your productivity at work. Whether you’re part of a large corporation or a small start-up, there are so many ways to organise your day with simple swipe of your smartphone or tablet. There are many ways to test and trial which apps suit you and potentially your business. Whether it’s Adroid or iOS, if you click onto the application store you are sure to find categories specific for your needs. From creating documents, analysing and tracking or even using social media to launch your business ideas, there are categories for everything. So decide what your goal is for using a certain app, get browsing in that category and test a few out over a few days or weeks.

 

Global Company Based Apps

It is not just social apps that can assist us in both day to day life and business ventures, whether its getting connected through LinkedIn or showcasing your business with Instagram. These apps have created an online database that allows us to monitor everything we are doing at all times: there is simply no excuse not to utilize this technology to its full potential. Whether it is Uber, a taxi service that offers cheaper journey’s in most major cities to take us too and from work, or Trip Advisor, which encourages us to compare hotels and restaurants, allowing us to make sure we are in the right place when taking a potential client out and Skyscanner, which allow us to compare and book any flight at a moments notice. You don’t have to have your own app or business in mind to take full advantage, you can utilise the app world through your current job or career by simply using it to organise your workday or load.

App connection

Your Own App Based Business

Whether you already have an idea or app based business in mind, or you tried browsing for an app that simply doesn’t exist (and it should!) there is no reason why you could follow in Gee’s footsteps of permanent holidaying in the Caribbean. Treat your app like a business you would as though you had a team on payroll behind you. If this is a new business, rather than creating an app for an already existing business, you need to think about the finer details.

Create a business plan, have a brand or image in mind and think of the level of usage and how much you can offer it to the consumer, as though it is a tangible product on the market. Don’t forget to utilise social media. For example, fitness mogul Kayla Itsines, who became an online sensation with her ‘Bikini Body Workouts’ and meal plans, grew her business through social media. She grew a consumer database through apps such as Instagram and Facebook to promote her fitness routines. Once she had a strong following of people interested in investing their time and money into her brand, she launched her own app, at a price, so that people could gain access to more detailed and effective work out plans. This is one example of a sure fire way to get the most out of your own app based business by utilising others to grow a consumer database.

There's an App

So, whether it is an app to brighten up your day or lighten the workload, the use of applications in any small or large business is a sure fire way to bring you to the 21st century. So, if you need an ‘appily ever after and you aren’t sure where to start, give one of our experts a call today. We’re ‘appy to help!

 

(Disclaimer: we apologise profusely for the terrible puns we have inflicted upon you throughout this article)