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How to find the right explainer video production company
In this FREE guide we’ll look at what is an ‘explainer video’ and what to look for when commissioning an explainer video production company and the best ways to use these types of video.
What is an explainer video?
As you’d expect, an explainer video provides an explanation of what a business is selling or maybe an explanation of what a business does or a specific function.
For example, as an explainer video production company, our explainer videos show the various benefits of using our service to you, our potential customer.
What’s the best way to use an explainer video?
Explainer videos are great for short, concise ‘elevator’ style pitches. With the attention span of an Internet viewer limited to around 54 seconds you need to be able to get your value proposition over quickly – this is what explainer videos are best at.
Types of explainer video productions
There are varying ways that an explainer video production company will approach your video. For example, animated explainer videos use quirky and memorable animation to get over the messages in a remarkable way. These are what’s usually considered as an explainer video.
Other explainer video formats include ‘web presenters’ – these are usually live action presenters that pop up on a web page. While these have been popular they are becoming commonplace and less effective as time goes on.
Thought leader videos are used quite a bit to add social proof to websites. These could be a leader in a particular field that is commenting on how something works. The net effect is that it seems like a lecture as opposed to a sales video.
The best ways to use explainer videos
There are many ways to implement your video and your explainer video production company (if experienced) should be able to help you with the best strategy.
As an example, you may decide to put your explainer video on your home page to instantly explain who you are and let your prospect get a fast and positive first impression. Because of the nature of explainers they can be ideal for sales pitches and presentations where you want to get over your whole value proposition from the get-go.
One of the biggest benefits of explainer videos is that they increase website conversion rates. In recent studies it was shown that a person was 85% more likely to buy a product or engage a service if the webpage had an accompanying explainer video.
Pain – Agitate – Solve. How to structure your explainer video
The ‘pain, agitate, solve’ formula is a tried and tested direct marketing technique. It’s been adopted by explainer video production companies and is a proven to be very effective.
This is how it works:
Pain – The video opens with a scenario where we talk about a problem that the audience is experiencing. By presenting the problem the audience engage and listen for a solution.
Agitate – this is where we further agitate the pain by spelling out the consequences of inaction. This purposes further and deeper emotional engagement and further opens the audience to a solution.
Solve – This is where you present your solution, and explain how it works. It’s vital that this final section includes a strong call-to-action.
How do I find the right explainer video production company?
The right explainer video production company will understand all of the above points and will be able to create an effective video and help you implement the video. It’s always worth checking out their portfolio of samples. And check they are actually for companies and not just ‘demo’ videos they have created. It’s one thing creating an explainer video as a demo compared to one that actually is measured on business benefits by a client! Usually, if an explainer video production company has created 10+ videos for well-known brands as well as smaller clients then you’re probably not going to go far wrong.
If you’re considering an explainer video then we’d love to talk to you. We’re an explainer video production company based near Birmingham in the West Midlands and have offices in Poole in Dorset. We work for clients just like you all over the UK who want compelling animated explainer videos that boost sales and help sell more stuff!
Talk to your friendly experts today on 01527 910050.
Website video production for small business
Online video has never been more important as part of a company’s marketing strategy. As more and more people have access to high-speed internet and video-capable mobile devices, website videos gain a larger and larger potential audience. If you’ve never created a video before, however, it can be a daunting prospect. You may be wondering if it’s something you can afford. In fact, however, you probably have most of what you need already. You’ll be surprised to find how inexpensively website videos can be created.
High-quality digital video cameras can be expensive, but the cameras contained in many mobile phones or tablets are good enough for explainer videos or other simple website videos. Inexpensive flip cameras provide a slightly wider range of options without breaking the bank. If you’re demonstrating a piece of software or a website, you may not need to use a camera at all.
Script and presentation are the most important parts of a video, and these needn’t cost anything if you’re going to do them yourself. The success of a low-budget video depends on being able to clearly communicate your passion for the product to the viewer, so make sure that your script is direct, to the point and short. If you have a lot of material to cover, you may find it easier to present it in several small videos rather than one long one.
Although it doesn’t seem like much, research has shown that the videos that hold an audience’s attention tend to be in the 30-60 second range. Naturally, a more complicated subject requires more detailed coverage, but try to make sure that your video isn’t any longer than it needs to be.
Editing and production require video editing and formatting software; a number of useful applications are available either free or at low prices. Editing and video production software like ScreenFlow, Camtasia and iMovie all off the ability to record and edit videos; Camtasia and iMovie both also allow you to screencast, recording what appears on your computer screen. If you only want to screencast, try Jing, a screencast app with a useful free version.
If you’d like help with producing a website video then we’d love to talk. We produce website and explainer videos that help companies achieve the online success they deserve. We’re based near Birmingham in the West Midlands and work for delighted customers all over the UK. Contact your friendly experts today.. we’d be happy to talk to you.
Guide to boosting your revenue with online video production
Whilst a great online or web video can massively boost your sales revenue, a poor video can put off your prospects. Here, we’ll show you how to increase your revenue with great video marketing and how to avoid the most common pitfalls.
In this guide:
How to drive marketing with good quality web videos
Video marketing is one of the most powerful ways to boost your business. Studies have shown that website videos, such as explainer videos, can make a big difference to your sales conversion rate. If you combine this with the relatively low cost of production and the fact that Google favours video in the search results then you’ve got very compelling reasons to use online video production.
The great news is that you don’t have to be a budding Steve Spielberg to make a successful marketing video. You can, of course, hire a professional video production company but you may also want to consider having a go at producing your own video first.
If you are a small business owner considering producing your own online video then here are a few insider tricks that you can use to help make your video a success. This includes info on how to make your video stand out and how to ensure you get your message across.
Planning your video
The most important part of any video production process is in the planning stage. This will help you stay true to your goals, make the filming more efficient and result in a video that works.
The planning of a video production can take a number of forms. For the most part this involves mapping out what you want to achieve from the video (e.g. get more sales, explain what you do etc.), producing a script and designing a storyboard.
The storyboard and script will help you understand your story better and will allow everyone involved to share in the message. It also helps in planning the filming to make it as efficient as possible as well as the edit.
If you’re producing something like an explainer video then keep in mind that audiences are very fickle. The sweet spot in terms of duration is around 60 to 90s so be brutal in getting rid of stuff you don’t need.
Many explainer and online videos follow a standard format. This is to present a problem, provide a solution, explain how it works and then give a call to action.
Production kit you’ll need
Video production equipment is now more affordable than ever. But before you rush out and buy a shed load of professional kit then you may want to consider that you may already own equipment that is good enough for the job. For example, a lot of DSLR cameras and camcorders deliver superb quality for web video production. These are leaps and bounds from the old ‘tape’ based video camcorders and can deliver HD video quality.
In addition there are some absolutely essential extras that can make the difference between a professional looking video and an amateur movie. One of these is the tripod. This will make your shots steady and remove the hand-held shots that lots of amateur video makers use. There are also other great bits of kit, such as dollies that help you create dynamic tracking shots – these can make your video look like a piece of work by a pro.
Pay attention to the editing
The editing of your video is one of the most important parts of the video production process. You also should try and be a merciless as possible in the process and cut out anything that does not enhance your story. Think about what your viewers want to know and don’t assume that they understand your business.
There are lots of great video editing packages available for free or just a few pounds. Many operating systems ship with some form of editing software, one of the best on the market is Apple’s iMovie. This delivers professional video production editing tools and an easy to use interface.
With digital video editing software you’ll be able to quickly create a logical and coherent story. Before you start filming and editing you may want to consider creating a storyboard and script. This will help you organise your production and stay on message.
When editing, don’t be tempted to fill your video with flashy transitions and effects. This can distract from your message and screams ‘amateur video’ to the audience. Instead concentrate of the key messages.
If you’d like to discuss any aspect of professional video production or would like additional help or advice then we’d love to help. We’re based near Birmingham in the West Midlands and have video studios in Warwickshire and Worcestershire. We work with clients just like you across the UK and help them achieve online success and sell more stuff!
Contact your friendly experts today on 01527 910050.
Explainer video production storyboard hints and tips
Storyboards are the basis for most explainer videos. They are used as the blueprint for the production and allow you to be able to visualise the end product before the animation process begins. This is usually the starting point for most explainer videos, and pretty much any video production.
Not only does a storyboard help you (the client) visualise the end product but it also lets the entire production team see how your video should look and sound.
Why do I need a storyboard?
How are storyboards created?
Back in the day, storyboards were all hand drawn by illustrators. Today, storyboards vary in their levels of sophistication. They can still be created by specialist storyboard artists, however increasingly they are created digitally. There are various packages that can be used to help you.
Saying this, if you are looking to create an explainer video or, indeed any video production, then any storyboard can be useful. You don’t need to be an artist and even ‘stickmen’ can provide a useful guide for filming or animation.
Here’s a sample of a ‘standard’ storyboard template:
Here’s a good example of a ‘simple’ storyboard:
Here’s a more sophisticated storyboard
Help with storyboarding – top tips.
1. The first thing to do with a storyboard is make sure that you number all your shots. This helps to avoid confusion and provides an easy to follow flow. If you need to further explain shots then use a sub system of numbering, for example 3a, 3b, 3c, 3d etc.
2. Clearly identify all of your locations. This then allows you to quickly organise the filming so that you’re maximising the film crew time in each location.
3. There are a number of simple acronyms that video production companies use to identify the different shot sizes. These are useful in helping your team visualise the type of shots to use.
Here are some of the most common that are used:
ECU – Extreme close up
BCU – Big close up
CU – Close up
MCU – Medium close up
Wide – Wide shot
LS – Long shot
GV – General view
4. Another great thing about a storyboard is that you can indicate motion. Use lines to indicate speed or arrows to show a direction of travel. It’s also good practise to include notes about the motion in the text area of the storyboard.
5. The explainer video storyboard will be used by the whole film crew and in particular the cameraman and lighting director. So you should try to include instruction on the camera angles required as well as how you want the lighting to look.
6. To help in the post-production process you should include information on any video effects, graphics as well as sound effects.
If you’re looking to commission any sort of video production then we’d love to help you. We work with lots of clients like you to create engaging and effective videos.
Speak to your friendly experts today on 01527 910050.
More than your run-of-the-mill video production company
With an extensive collection of happy clients under our belt, including some well-known brand names, we like to think we’re a little bit more than just a top-notch video production company.
The great news is that we don’t work only with big brands. Our clients include many small-to-medium-sized businesses as well.
We’re awfully proud our reputation for broadcast-quality video and film, not to mention exceptional value for money. But did you know we also offer a comprehensive range of digital media services?
Once you work with Stormnet, you’ll understand what makes us different. We don’t just produce films, animations, websites and such; we create results. And more often than not, exceed expectations.
Experts in all areas of video production
And by all areas, we mean everything! From animation, special effects, graphics through to corporate, promotional, health and safety, explainer and website videos, we always produce broadcast-quality videos that consistently wow our clients – and their audiences.
Here are a few of the videos that we produce:
and much more…
With a stable of thoroughbred design and production talent in our studio, we’re always pushing the boundaries of creativity, quality, value and service. We understand that you’re not just hiring us to make an awesome video, stunning animation or high traffic website – you’re looking for a media partner to help you boost sales and increase productivity – day in, day out.
As a Stormnet customer, expect to enjoy all of these benefits and more besides:
A range of highly-recommended digital services
In addition to high-performance video productions, many of our clients benefit from our expertise right across their digital operations.
Here’s an overview of our other services, designed to help you achieve your business goals:
We’re conveniently based near Birmingham in the West Midlands and have video production and digital media facilities in Warwickshire and Worcestershire. We work for clients all over the UK and Europe.
For a friendly, no-obligation chat, call Stormnet Media today on 01527 280 100 or use our contact form – we’re looking forward to hearing from you.
How to avoid the common video production pitfalls
Explainer videos for websites and online videos are the best way to get your message over quickly and easily. Getting it right can mean a huge uplift in website conversions and sales, but getting it wrong can put people off.
There are a number of ways that we can interpret ‘poor quality’ – this does not just mean the actual quality of the sound and image but other factors that also affect the visitor experience.
Here’s a handy guide to help you avoid the common mistakes with online video production.
1. Poor quality video production
OK, this one is pretty obvious. But you’ll be surprised at how many low quality videos we see that are put online. While most companies would not dream of getting an amateur website quite a few think that an amateur video is acceptable!
If you think that your explainer video is going to be the first impression that someone will have of your business you soon start to realise that ‘first impressions really do count’. So make sure that the video picture is sharp and in focus, the sound is of a good quality and it’s lit well. You can check out our video production guides for specific articles on how to produce a good quality video.
In a nutshell, if there are technical issues with your video production then your audience will notice them and it will detract from your messages.
2. Don’t make your videos too long
One way to lose a viewer is if the video is too long. Research has shown that videos under 90 seconds are most effective, and if someone sees your video is much longer then they’ll probably not watch it.
One of the best ways to make sure that your video is not too long is to firstly plan the key messages you want to get over. For example, a great way to do this is to present a problem, then present a solution (i.e. your product/service), show how it works (this is the explainer bit) and then have a call to action.
Use this format to write a short and concise script. You can then test it out on colleagues and friends. Make sure you time it and if it’s still too long then cut out any bits you don’t need.
3. Make sure you have an obvious call to action
It sounds obvious but we see loads of videos where they just end without a call to action. Studies have shown that viewers actually like being told what to do! This is the same in all sales – people get confused if they are not given clear instructions.
Without this you’ll get reduced conversion rates as viewers will bounce off the site without doing anything. With today’s technology you can incorporate calls-to-action in the video script as well as overlaid on the video itself. Video hosting sites such as ‘Wistia’ allow you to embed ‘clickable’ calls-to-action in the video. This could be a link or an e-mail sign up.
Whatever your call to action make it clear. The results will speak for themselves.
4. Don’t be too pushy for the sale
One of the best thinks about online and explainer videos is that they get over your message in a memorable and remarkable way. As with point 2 above, the format is tried and tested and really works. This means that you don’t have to be too pushy to get the sale. The video is designed to help the viewer come to a logical conclusion that there is only one thing to do… use your product or service.
This means that you don’t have to be too ‘salesy’ in your pitch – which can put some people off. In addition, because these sort of videos are usually humorous then they are often shared which means increased reach.
5. Incorrect placement of your video
You’ll need to make sure that you have implemented the video in the right place on your website. Often, this is the homepage but it can sometimes be more effective when it’s on a page that’s related directly to the product or service.
By making sure that the video is relevant to the subject matter you’ll decrease bounce rates and up conversions.
Explainer videos and online videos are the ideal way to show viewers your personality. They are great for engagement and building trust in what you do. It’s like having the perfect elevator pitch on your website.
If you’d like to discuss any sort of video production then we’d love to help. We are based near Birmingham in the West Midlands and we’re trusted by organisations all over the UK. Call you friendly experts today on 01527 910050.