How to Produce a Website Video on a Budget

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Website video production for small business

Online video has never been more important as part of a company’s marketing strategy. As more and more people have access to high-speed internet and video-capable mobile devices, website videos gain a larger and larger potential audience. If you’ve never created a video before, however, it can be a daunting prospect. You may be wondering if it’s something you can afford. In fact, however, you probably have most of what you need already. You’ll be surprised to find how inexpensively website videos can be created.

High-quality digital video cameras can be expensive, but the cameras contained in many mobile phones or tablets are good enough for explainer videos or other simple website videos. Inexpensive flip cameras provide a slightly wider range of options without breaking the bank. If you’re demonstrating a piece of software or a website, you may not need to use a camera at all.

Script and presentation are the most important parts of a video, and these needn’t cost anything if you’re going to do them yourself. The success of a low-budget video depends on being able to clearly communicate your passion for the product to the viewer, so make sure that your script is direct, to the point and short. If you have a lot of material to cover, you may find it easier to present it in several small videos rather than one long one.

Although it doesn’t seem like much, research has shown that the videos that hold an audience’s attention tend to be in the 30-60 second range. Naturally, a more complicated subject requires more detailed coverage, but try to make sure that your video isn’t any longer than it needs to be.

Editing and production require video editing and formatting software; a number of useful applications are available either free or at low prices. Editing and video production software like ScreenFlow, Camtasia and iMovie all off the ability to record and edit videos; Camtasia and iMovie both also allow you to screencast, recording what appears on your computer screen. If you only want to screencast, try Jing, a screencast app with a useful free version.

If you’d like help with producing a website video then we’d love to talk. We produce website and explainer videos that help companies achieve the online success they deserve. We’re based near Birmingham in the West Midlands and work for delighted customers all over the UK. Contact your friendly experts today.. we’d be happy to talk to you.