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Guide to boosting your revenue with online video production
Whilst a great online or web video can massively boost your sales revenue, a poor video can put off your prospects. Here, we’ll show you how to increase your revenue with great video marketing and how to avoid the most common pitfalls.
In this guide:
How to drive marketing with good quality web videos
Video marketing is one of the most powerful ways to boost your business. Studies have shown that website videos, such as explainer videos, can make a big difference to your sales conversion rate. If you combine this with the relatively low cost of production and the fact that Google favours video in the search results then you’ve got very compelling reasons to use online video production.
The great news is that you don’t have to be a budding Steve Spielberg to make a successful marketing video. You can, of course, hire a professional video production company but you may also want to consider having a go at producing your own video first.
If you are a small business owner considering producing your own online video then here are a few insider tricks that you can use to help make your video a success. This includes info on how to make your video stand out and how to ensure you get your message across.
Planning your video
The most important part of any video production process is in the planning stage. This will help you stay true to your goals, make the filming more efficient and result in a video that works.
The planning of a video production can take a number of forms. For the most part this involves mapping out what you want to achieve from the video (e.g. get more sales, explain what you do etc.), producing a script and designing a storyboard.
The storyboard and script will help you understand your story better and will allow everyone involved to share in the message. It also helps in planning the filming to make it as efficient as possible as well as the edit.
If you’re producing something like an explainer video then keep in mind that audiences are very fickle. The sweet spot in terms of duration is around 60 to 90s so be brutal in getting rid of stuff you don’t need.
Many explainer and online videos follow a standard format. This is to present a problem, provide a solution, explain how it works and then give a call to action.
Production kit you’ll need
Video production equipment is now more affordable than ever. But before you rush out and buy a shed load of professional kit then you may want to consider that you may already own equipment that is good enough for the job. For example, a lot of DSLR cameras and camcorders deliver superb quality for web video production. These are leaps and bounds from the old ‘tape’ based video camcorders and can deliver HD video quality.
In addition there are some absolutely essential extras that can make the difference between a professional looking video and an amateur movie. One of these is the tripod. This will make your shots steady and remove the hand-held shots that lots of amateur video makers use. There are also other great bits of kit, such as dollies that help you create dynamic tracking shots – these can make your video look like a piece of work by a pro.
Pay attention to the editing
The editing of your video is one of the most important parts of the video production process. You also should try and be a merciless as possible in the process and cut out anything that does not enhance your story. Think about what your viewers want to know and don’t assume that they understand your business.
There are lots of great video editing packages available for free or just a few pounds. Many operating systems ship with some form of editing software, one of the best on the market is Apple’s iMovie. This delivers professional video production editing tools and an easy to use interface.
With digital video editing software you’ll be able to quickly create a logical and coherent story. Before you start filming and editing you may want to consider creating a storyboard and script. This will help you organise your production and stay on message.
When editing, don’t be tempted to fill your video with flashy transitions and effects. This can distract from your message and screams ‘amateur video’ to the audience. Instead concentrate of the key messages.
If you’d like to discuss any aspect of professional video production or would like additional help or advice then we’d love to help. We’re based near Birmingham in the West Midlands and have video studios in Warwickshire and Worcestershire. We work with clients just like you across the UK and help them achieve online success and sell more stuff!
Contact your friendly experts today on 01527 910050.
