Category Archives: Video Production

How To Really Rock Your Website Landing Page

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anatomy-perfect-landing-page

The website landing page. Its one aim in life is to attract new visitors and to convert them quickly into lovely paying customers. Now, we’ve seen some stunning landing pages in our time and also some truly terrible ones!  It’s the good ones we’re going to be focusing on and how to make your landing page irresistible to your visitors.

If You Build It, They WIll Come

The first mistake many people make with their landing page or home page is to assume that just because it is there people will find it, and if they do find it they will like what they see and become a customer. Unfortunately, there is more to a website landing page than simply making it happen.  You need to hire an SEO expert to drive people to your site from the search engines, you need a great landing page layout to make your sales message clear and you need a hook that your competitors don’t have.

One Chance Of Hitting The Big Time

Your website landing page may be the first impression potential customers have of your company so make that impression count. Make sure the content on your page reflects the keywords you are targeting with the search engines – we can help you with this!  If your page is not relevant to those viewing it, they will simply flit off in seconds to find a page that is.  Don’t give your competitors the upper hand. Grab the attention of your target audience and keep them engaged.

Here’s how:

Make your page visually striking and easy to navigate.

Keep your content brief and to the point. Make it clear what you want your audience to do. This might to to take up your free trial, buy a product or service or sign up to your newsletter. Have clear direction and avoid going into too much detail.

Consider video marketing. A website landing page is the perfect candidate for slick video production. Make things easy for your audience. A 60 second video can convert more visitors instantly than you thought possible and we can show you a few statistics to back up that statement.  Take a look at our extensive video production portfolio to see some of our videos in action.

Let Stormnet Media Take Care Of Business

Defining a killer landing page can be a daunting and confusing process so why not let us take the reins? We have over 25 years of experience when it comes to website and video marketing and would be delighted to learn more about your business, your goals and sales targets and your target audience.

If you are trading online, your website landing page and website are your most valuable commodities. Make them work for you by using striking graphics and video, a compelling sales message and a strong call to action.  We can explain these essential components in more detail ad help you to turn that trickle of visitors into a flood!

Speak to the Stormnet Media team now on 01527 910050 or use our contact form to get in touch.

 

 

 

 

 

 

Killer Online Video Strategy Tips

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How to get your video seen and drive more sales

If your business has any online presence at all but you haven’t embraced the potential of video marketing, you may be missing a great opportunity to introduce yourself and your products to thousands of potential new buyers. Thanks to the huge variety of video hosting services available, the ease of editing and the proliferation of inexpensive, high-quality cameras, video marketing has never been easier.

But there’s a big gap between deciding to enter the world of online video and knowing how to make the most of it. Whether you’re a beginner at video marketing or still trying to get your videos to take off and go viral, there are a few key tips you’ll need to know.

Keep It Short

Viewers interact with video marketing very differently from other types of web content. If you write a blog post or article, a reader might skim it, or read part of it, come back later and finish it. An image is usually noticed subconsciously. By contrast, a video demands the viewer’s complete attention.

However, viewers aren’t willing to give their full attention to a video for very long if it doesn’t deliver something that captivates them. Studies show that most videos begin to lose viewers at around the 30-second mark. Only a small percentage of viewers will make it all the way to the end of a two-minute video. That isn’t to say that your video needs to be less than 30 seconds long, but it does mean that you need to make sure not to waste your viewer’s time.

Stay On Target

The need for brevity means that a successful marketing video has to stick to its key point at all times. A good traditional video begins with a question — hopefully one that the viewers see as a problem they don’t have a solution too. The video promises the viewer the answer to that question. The end of the video needs to leave the viewer convinced of your expertise in your field and eager to see what your business or product are all about.

Don’t Be Afraid to Experiment

Although the question structure is a tried and tested method of video marketing, lots of successful marketing videos haven’t followed it. For instance, widespread use of Vine, an intuitive video app for smartphones, has made creating stop-motion animation easier than ever. Some of the most successful marketing Vines are simply very short animated films featuring the company’s product. In an internet saturated with explainer videos, something that showcases your personality and creativity can really stand out.

Production Values Are Important, But Not That Important

Just like a small business itself, a small business’s marketing succeeds or fails on the strength of the personal connection between the company and the consumer. Given this, audiences don’t necessarily expect to see highly-polished video production. Whether or not your video demonstrates mastery of the subject is far more important. If you have the money for it — and it can be cheaper than you think — using an online video production company can be a good idea. You’ll make your video easier to watch and easier for viewers to understand. But while good production values can help enhance a good video, they can’t do anything to save a bad one.

Mix and Match

One of the great advantages of online video is how easy it is to integrate into other types of online marketing. For example, if you’re funding a new product with Kickstarter, a video can help attract backers. Don’t be afraid to incorporate video into existing marketing like blogs of Facebook pages.

If you’d like expert help to make your video production a success then talk to us here at Stormnet Media. We help organisations of all sizes achieve success with stunning video production. Contact us on 01527 910050 today.

How Video Will Grow Your Business

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Grow your business with a persuasive video…

Video marketing has been one of the most important internet trends of the last few years. For a cynic, it would be easy to dismiss it as just another fad. It isn’t, though — new methods of video production and hosting have changed the face of marketing, putting powerful tools within reach of independents and small businesses. Video marketing can take the form of viral videos to be shared on social medial platforms such as Facebook or Twitter, explainer videos hosted on your business’s own webpage, or components of other marketing initiatives such as Kickstarter campaigns.

Video marketing can make a huge difference in getting your message out to potential customers, but it’s most effective if it’s done wisely. Like any form of marketing, video marketing is fundamentally about storytelling, and good storytelling has several important characteristics.

First, a good marketing video won’t take any longer than necessary to make its point. Studies demonstrate that videos start losing viewers as they get longer, with some dropping out as early as the 30-second mark. That doesn’t mean that a marketing video has to be short; it just can’t be any longer than it needs to be to make its point.

The basics of a clear marketing video message are simple. The video needs to begin by explaining what’s known in marketing circles as “the question” — the problem that the product intends to solve or the audience to whom it’s being marketed. Next, the video needs to demonstrate expertise. This can mean showing the creator and the product at work, or it can simply mean showing you speaking clearly and authoritatively about the subject.

Establishing authority is important, but it isn’t the only important part of creating a marketing video. To be really effective, a marketing video has to end with a “call to action” — something that spurs the viewer to take the step you want them to. This could be as simple as clicking on a link or as complicated as purchasing a product.

Second, a good marketing video has to represent the personality of the company or individual it represents. Video marketing gives you a chance to communicate directly with potential customers — to let you embody your own brand. Paradoxically, slick production values can actually interfere with your ability to communicate what it is about your product that makes you stand out.

This isn’t to say that good production values aren’t important in a marketing video. An experienced explainer video agency can make an important difference in communicating your message. In order to communicate your point, your video has to be easy to watch and understand; professional audio, lighting and camera work can make a difference here.

The real key to success is to communicate the enthusiasm and passion that drive you and inspire your product. This is the chief advantage that an explainer video has for the small company or lone businessperson; its unmediated nature lets producers speak directly to consumers.

A video that goes viral can reach thousands upon thousands of users, more than almost any other form of marketing in the same price range. Most videos, however, don’t reach such a huge audience. This doesn’t mean that they’re unsuccessful, though. By communicating a clear core message and demonstrating your commitment and energy, video can completely transform you online marketing strategy — which, in today’s world, means completely transforming your business.

Here at Stormnet Media we produce videos that work. There’s no guesswork, just clear thinking and a passion to make your video work. For a no obligation quote please contact us on 01527 910050.

How to Make Your Web Visitors Watch All Your Video

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Engage with your web audience for maximum clicks…

If you’ve decided to take your first steps into web video marketing, you may be spending a lot of time thinking about how to make people click on your videos. While it’s definitely important to get people to watch your marketing video, it’s equally important to make sure that they watch it all the way through. Even videos that are successful at attracting viewers may not necessarily be successful at retaining them. Here are a few reasons why:

Length

It may sound surprising, but studies show that videos begin to lose viewers as early as the 30-second mark. At over a minute, a significant number of viewers will have simply stopped watching. You won’t be able to retain all every viewer, no matter how interesting you make your video, but these figures do serve as a reminder that marketing videos need to be brief in order to be genuinely effective.

Clarity

The best way to get people to stick around through the length of a video is to make sure that they know enough about the payoff that’s coming at the end to know that it’s something they’re interested in. If you start your video with a question, make sure that your audience knows that you have the answer and you’re going to share it with them. If you’re explaining a process, make sure that even before the first step your audience knows where you’re going.

Directness

Some successful marketing videos have a rambling, conversational tone, and you might think that it’s a good idea to imitate this. It’s certainly true that the personal touch is one of the big advantages of video marketing, but that doesn’t mean you want to spend your video wandering around the point. You can get away with this kind of thing once you already have an established brand, but if you’re just “meeting” your customers for the first time, you want to make sure that they know you’re not going to waste their time.

Passion

In a world where hundreds of videos are competing for your viewers’ attention, you can’t afford to create a video that lacks commitment. Production values are good, but the beauty of internet marketing video is that it’s available to people who don’t have the budget to hire a website video production company for every aspect of the job. But no matter what your budget, if your video suggests, even for a second, that you aren’t enthusiastic about your product, viewers will pick up on it — and if you’re not convinced, why should they be?

Production

That said, production values do make a difference. A well-shot video is easier to watch and easier to understand. Making sure that your set is well-lit and that your microphone records clear, natural-sounding audio can help you get your message across. Viewers aren’t necessarily looking for Hollywood production, but they won’t keep watching a video that makes them work hard just to see what’s happening or understand what’s being said.

Individuality

The boom in video marketing has been a huge help to small businesses, but it has downsides as well. One of these is widespread competition. Another clever marketing gimmick isn’t enough to stick in the typical viewer’s mind any more. Your video, more than anything else, has to demonstrate what it is about your business that is unique, whether it’s your product, your methods or simply your personality. Even before you start production, it’s vital to sit down and identify this point, because you’re going to want to start hammering it home from the first second of your first video.

If you’d like an engaging and effective video production then we’d love to help. Contact us for a free no obligation quotation today on 01527 910050

Basics of video marketing

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How to take advantage of video marketing

The proliferation of affordable high-quality digital cameras, either separately or as part of smartphones, laptops or tablets, has made video marketing, once reserved for large companies, affordable to small businesses and individual entrepreneurs. For those just entering the world of video production, however, it can seem difficult to know where to begin. What does a good marketing video need, and how should it be organised and distributed?

One classic model of a successful marketing video divides the video into three stages. The first, and perhaps the most important, is the question. A video can’t simply exist in a vacuum. Potential customers have to have a reason to search for it and click on it. Short of hitting on some viral marketing masterpiece, the simplest way to do this is to ask a question people are likely to want to know the answer to.

One way to find out the questions people are asking is simply to talk to the intended audience: questions could be solicited through a blog, through discussions with existing customers or in conversation at trade shows or other events. However, it’s also possible to use tools provided by Google to identify common searches. By looking for searches within their areas of expertise, would-be video marketers can identify subject likely to appeal to viewers.

The topic of the video, then, should address how to perform a certain task or solve a certain problem. The next step is to answer the question. This part of the video has to fulfil two goals: not only does it have to answer the question in a way that’s helpful for the viewer, it has to do so in a way that demonstrates the creator’s expertise in the subject. By creating value for the viewer, the video begins to build a community in which both business and customer are participants.

The last part of any successful marketing video is known as the call to action. The call to action links the video to some further action on the part of the potential customer. This may be purchasing a product, but it doesn’t have to be. It could be as simple as getting the viewer to visit the advertiser’s website, follow the creator on social media or watch more videos. Relationship building can be a slow process, but it can also be more valuable than any single sale.

The call to action should be the very last part of the video. It often takes the form of a link to the creator’s website, promising more of the fun and helpful content that the viewer has just enjoyed.

Although these three key points form the basis of any successful marketing video, many first-time video creators worry about production values. However, while steady camera work, clear lighting and persuasive delivery are all important, they are not as vital to the success of a video as many people seem to believe. The personality of the creator and the directness and intimacy of a video can go a long way toward offsetting any technical problems with the video. It’s important that the creator demonstrate expertise in his or her field, not expertise at creating marketing videos. Technical proficiency will come with experience.

Once these three basic building blocks of video marketing are understood, creators can begin to add the personal touches that make for distinctive and memorable videos. The question, the answer and the call to action aren’t the only things that go into a successful video, but they are the basics without which a marketing video can struggle to find and successfully engage an audience.

Here at Stormnet Media we specialise in helping businesses take advantage of video marketing. If you’d like to boost business leads and revenue then please contact us today on 01527 910050 or use our contact form.

Video Production for Vine

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Why you should consider Vine for distributing video content

Since its arrival for iOS in January 2013, Vine has quickly become the most popular mobile video app on the market, with versions available for both iOS and Android and a Windows phone version in the works as well. Vine doesn’t have many bells and whistles, but it’s simple and easy to use. For Twitter users, it has one huge advantage: studies show that Vine videos are far more likely to be retweeted than others — four times as likely, according to a study by Unruly Media.

Since Vine only permits six-second video clips, it may seem that it doesn’t have much application for video marketing. In fact, however, even six-second clips can be very important marketing tools, and several companies have made extensive use of Vine in their online marketing campaigns. The principles behind video production for Vine are just like those behind any other viral video, only more so.

As with any marketing video, the key to a good marketing Vine is clarity and simplicity. Each video needs to clearly communicate one idea; a complex message is unlikely to come across in only six seconds. This has several implications for video marketing.

First, it means that Vine is a great boon to companies with a physical product to sell. A six-second Vine can show a product from all angles in a way that a photograph can’t, and is more likely to be retweeted than a YouTube or similar video. It’s also a great way to show the product at work.

One unique way to do this is using Vine’s interface to create stop-motion animation. Vine records only when the user is pressing the screen. When the user’s finger is off the screen, however, the video doesn’t end, but simply waits for the user to press it again. As a result, Vine is one of the simplest tools for stop-motion animation in the world of video production. Several companies have turned products into the stars of their own videos using stop-motion animation.

The second similarity between Vine and ordinary video marketing is that videos need an artistic or comedic element that will make them stand out. Unless the product itself is visually arresting in some way, the video needs an easily-graspable visual hook. Bear in mind that not all viewers will have audio switched on, so it’s better to produce something that doesn’t need a spoken explanation to be understood.

Like other marketing videos, six-second Vines often serve as teasers for another product — perhaps a full-length article for a longer video, while a Vine can even serve as a teaser for an ordinary explainer video. Short Vine videos can also act as links to contests, giveaways or other tools to draw users to your main site.

Lastly, Vines have a very short life cycle, even compared to other types of viral video. If you’re going to make Vine a central part of your marketing strategy, you’ll have to produce them steadily, not just once. Produce them regularly and you’ll build recognition as a company whose Vines are worth watching out for.

Just like other forms of viral video, then, Vine has its own strengths and weaknesses. Its simplicity, versatility and simple integration with Twitter make it easy to learn and use, and the fact that the app is free means that production costs are kept to a minimum. It’s easy to experiment with Vine production until you find the presentation that suits your product and your potential customers perfectly.

If you’d like to get an awesome and creative video for use on Vine to promote your business and boost profits then speak to your video production experts at Stormnet. Call us on 01527 910050 or contact us using our form.

Video Production Process Explained

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Video production process explained in 6 easy steps

With no hidden costs or nasty surprises, Stormnet clients of all sizes and budgets enjoy a stress-free path to a broadcast-quality marketing video that delivers measurable results.

From family-run businesses to large major brands, we deliver the same care and attention throughout the video production process.

To ensure the best value for money we can offer, we leave no stone unturned when it comes to researching your project. Our goal is to help you achieve your goals, so we’re not precious about realising our own artistic ambition. Your video is all about your business.

You’ll benefit from regular consultation and communication throughout the process, leaving no margin for misunderstanding or misinterpretation of your brief. If you have any feedback or suggestions along the way, we’ll work hard to incorporate them in your video.

And if you’re worried about supplying a script or creative brief, you can relax. We’ll take care of it as part of the highly-recommended service we provide. From the storyboard to the editing room, we have experience in all the key creative fields to ensure your video surpasses your expectations.

Here’s how we do it…

Step 1: It’s all about you

It’s our mission to understand your brand as well as you do. Everything from your brand personality to your customer expectations is thoroughly digested before we do anything else. This helps us design a killer brief together that’s precision-engineered to meet your business goals.

Step 2: A compelling script draws your customers in

In order to meet your business objectives, you need to engage with your audience and capture their imaginations from the very first frame. We’ll create a water-tight script that speaks to your audience with flair and imagination. A script written specifically to further your business needs.

Step 3: Great design makes a more memorable video

Armed with a killer script, we go to work on designing the right look and feel for your production, based on all the research we’ve done about your business. This is where we develop storyboards, illustrations and mood boards to really give you a feel for how your video is shaping up. And of course, ask for your feedback before progressing.

Step 4: Live action sequences add credibility to your message

Live action sequences are great for helping your audience to see themselves as part of your message. And we’re experts in broadcast-quality, cinematic on-location filming. Using the latest technology, we promise a pin-sharp picture quality delivered in smooth HD (high definition) all shot with the utmost care and attention to detail.

Step 5: Professional editing puts your message at centre stage

Trusted by a long list of independent film producers, directors and agencies, our fully-equipped digital editing suites are where the raw footage, audio and ideas are consolidated into a slick, compelling, high-performance finished film. Expect crystal clear sound and broadcast-standard HD picture quality. During the edit we can also add effects, voice-overs and 3D animation to ensure your film is truly unforgettable.

Step 6: Are you ready to hold your own premiere?

Your video is finished, and ready to start working hard to meet your objectives. Delivered in all the formats you will need, including full HD for TV and web formats, you’ll be able to launch immediately and start reaping the benefits. And to help create awareness of your new film, we’ll even provide some FREE video blogging as a customer courtesy.

If you’re ready to start building your business using video, visit our contact page, or call our friendly team on 01527 910050 today.

How Long Should an Explainer Video Be?

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What’s the sweet spot for an explainer video?

So you’ve decided that an explainer video is going to help you get your ideas across to thousands of new potential customers – if not more. You know the topic you want to cover, you’ve selected the points to get across, and now you’re sitting down to write your script. You don’t know it, but you’re also about to make a big mistake.

It’s a simple mistake and a common one: you’re going to make your video too long. It’s easy to see why this can happen – almost by definition, no one is going to make an explainer video without being enthusiastic about the subject. Add to this that people tend to be bad at estimating the length of a speech or conversation and it’s no wonder that most videos run over their optimum length.

What may surprise you is just how short that optimum length actually is. Video hosting firm Wistia studied the average length of time viewers were willing to watch the business videos on their site. The results showed that viewer attention dropped off sharply the longer the video was – fewer than 10% of viewers made it to the end of hour-long videos. But, strikingly, the numbers were relatively low even for much shorter videos. Fewer than 50% of viewers made it to the end of videos in the 2-3 minute range.

In fact, the data suggests that the optimum length for an explainer video may be in the 30-60 second range. It may not be much, but you can fit a surprising amount of information into a minute – and you have a much better chance of communicating your complete message to the viewer. This is especially important for business videos, which are typically trying to convey a single unified message. An explainer video abandoned by the viewer halfway through is as bad as one not watched at all.

If you have decided to create a short video, then, you’ll need to use some simple techniques to package your message in a manageable format. The simplest – and one of the most important – is to break up your message into as many smaller chunks as possible. The second is to front-load the video with material that keeps the viewer interested. Even short videos run the risk of losing viewers part of the way through, so beginning with the point will help you grab the viewer’s attention.

In some cases, of course, it simply isn’t possible to compress your message into the short space of a one-minute video; if this is the case, you’ll simply have to run the risk of losing some viewers, trusting that the ones who do make it all the way through your explainer video will come out the other end well-informed.

If you’re looking for explainer video production then contact the friendly experts at Stormnet Media. We create persuasive and powerful explainer videos that boost sales. Contact us today on 01527 910050 – we’d love to help.

Ditch the fear – start your video production now!

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Get ahead with video production that works

One of the nice things about video marketing is that it’s easy to see it working in the world around us. If you’re like most people, you’ve probably spent some spare minutes enjoying a viral marketing video or two. You can probably see the ways in which your business could benefit from online video marketing. So why haven’t you started yet?

That isn’t really a fair question; getting started in the world of video production can be daunting. The second video you make will benefit immeasurably from your experience. It’s just that you have to do the first one first.

To many people, jumping in and doing the first website video can be intimidating. We read blog posts, dissect other people’s videos and go over dozens of tutorials, half of which contradict each other. But even though these sources can be useful, there’s no substitute for trying it yourself. Spending some time working on your own video will help you develop a sense for what works and what doesn’t, what challenges are likely to arise, and which tasks you naturally excel at.

Don’t kid yourself, though: your first video is going to be dismal. You can still benefit from it in several ways. As a learning experience, it will help you improve future productions. Additionally, the world of online video production can be very forgiving. A good idea and a sincere delivery are more important than polished presentation. If you think of your favourite online videos, you’ll find that the things you remember are passion and creativity, not lighting and editing. It’s not that these things are unimportant – they make your video easier to understand – but your audience will accept that your production skills will be improving over time.

The same applies to equipment and technical skill. You don’t need to start out with an expensive camera or pricey editing software. Once you’ve identified areas you need to work on you’ll have a clearer picture of what type of equipment you’ll need.

Thinking of your first video as a way to learn about video production may mean that you feel like you should keep it to yourself and make your second video before putting anything online. Resist this temptation. One of the best ways to judge how your video production is coming along is to see how your videos perform in the wild. Analysing viewing traffic and soliciting comments from viewers can help you understand what aspects of your video viewers engage with.

If you have absolutely no idea where to begin with video production, you don’t have to do it alone. There’s nothing wrong with getting some input from an experienced adviser. This can be as simple as consulting with a friend or colleague; alternatively, some professional advice can be helpful. If you have a strong idea but need help implementing it, an outsider’s perspective can be very helpful.

It’s perfectly understandable to feel intimidated by the prospect of getting started with your first video. Even if you have a burning desire to create, it isn’t always easy to know where to start. But, as with so many things, the secret to overcoming your fear is to get started. Your first video might be a little rough, but the experience will be enjoyable and you’ll learn a lot from it. Making mistakes can be frustrating, but the alternative is making nothing.

If you’d like any help with video production then you can speak to us. We’ll gladly advise on what you need to do to make a successful video – after all, we’re a successful video production company! Contact you friendly experts today on 01527 910050.

How to Script an Explainer Video

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Pitfalls to avoid when writing an explainer video for your website

Writing a website explainer video script seems like it should be easy. After all, you know your product. If you know how to use it, it should be easy to show people how it works. Add to that the fact that you’ve probably explained it in person many times and you may feel like you have nothing to worry about. In fact, creating an explainer video requires some thought, even for those who know their product inside out. Translating your knowledge of a product or service into a video means bearing a few key points in mind.

The first and most important point is to keep your video short. Studies have shown that an explainer video longer than 60 seconds rapidly loses viewer attention. Sometimes the subject means that you can’t avoid taking longer, but you should still avoid wasting time if possible. If you have a long and complicated subject, consider breaking it up into several smaller videos.

The next thing to consider when writing your script is your intended audience. Think about who you’re speaking to and imagine the questions they’re likely to have. Create a short list of the points you want to get across. Imagine your hypothetical viewer’s response to these points – what questions would he or she be likely to have? If you have the opportunity to talk to people who aren’t familiar with your work, try your spiel on them and ask them if there’s anything else they feel they need to know.

Development of the spoken and visual aspects of your video should go hand in hand. The great advantage of a website video is its ability to demonstrate a product or process visually. Narration should therefore complement and reinforce the visual element of the video. Walk the viewer through anything that might not be obvious at first glance as well as using the visual aspect to demonstrate anything that’s difficult to explain verbally.

The nature of your product will determine what kind of visual element your script should incorporate. You may be “ screen-casting screen-casting screen-casting– displaying your computer’s screen with a voice-over – or you may be creating an animated presentation. Alternatively, you may be demonstrating a product in person. The one thing you should never do is simply speak directly to the camera. If you need to talk to the camera, make sure to incorporate an activity or demonstration that makes your monologue visually interesting. Otherwise, why use a video at all?

First-time scriptwriters often underestimate how long a script is. Words that take a split second to read on the page can take several minutes to read out loud, so it’s vital to rehearse the script several times in order to forge it into its most effective form. Once you have a script for your explainer video, rehearse it until it’s smooth and natural-sounding. Your confidence will inspire confidence in the listener.

If you’re considering an explainer video for your website then we’d love to help. Contact the friendly experts today on 01527 910050 or send us a message via our contact page.