Essential Web Video Statistics

Essential web video statistics – and how they affect your company

Are you a business start-up or SME? Or do you manage the sales strategy for a business? If you answer yes then have you considered video marketing? If not then maybe it’s time you did as there is a lot of compelling evidence as to why this is one of the most powerful ways to boost sales.

In all likelihood if you don’t use video online then you’re probably missing out on a great opportunity. If someone watches an online video (such as a marketing or explainer video) then they are already interested. This means that it’s just a short step to turn that lead into a sale.

Here are some amazing statistics…

Make your web video effective – Here’s the stats.

Did you know that you only have 10 seconds to grab the attention of a viewer of a video? And around a fifth of these will be lost in the first 10 seconds. It get’s worse… you’ll also lose around 30% of your audience by 30 seconds, 50% by around a minutes and 61% by the two minute mark.

Mobile viewers however, seem to have a better attention span. Apple phone users will watch videos for around two and a half minutes and Android user will get to three minutes. The ones with the longest attention span are the iPad users with an attention span that hits 5 minutes. (Incidentally, this is why you should always have a mobile website as well as your main site).

Explainer videos and marketing videos have to be effective from the get-go. The rewards are huge, you could be missing out on over 400% of profit (which some of your competition are enjoying). So to make sure you get a video that works then you’ll need a professional video production company to help you. We have lot’s of FREE guides to help you with a range of things from how to write a killer script though to how to structure your video.

A Picture is worth more than a thousand words – it’s official

According to Forrester Research, one minute of video is worth 1.8 million words. So the saying ‘a picture is worth a thousand words’ is true – well, it should probably say ‘a picture is worth 1.8 million words’.

Even if you can be bothered to actually write 1.8 million words it would take you around 160 days. This is the effort that’s needed to get the same impact as 1 minute of video. So, as you can see, video is by far the most effective way of marketing your business.

How big is the web video market?

In a survey that measures user engagement almost 46% of Internet users watch at least three videos per month. In fact, every day over 120 million people watch web videos.

Ninety five percent of visitors to a retail website stated that they find video useful when making a buying decision. Retailers using video on their website to explain a product or service report that the products or services with an accompanying video sell more than those without.

In terms of B2B then 80% of executives (in a survey by Forbes) said that they watch videos related to their business or associated services at least once a week. And 70% of these will visit the related website after seeing the video. If this was your site then this means driving relevant traffic that’s ready and interested in buying what you are offering.

In fact, 59% of company executives stated that they would much rather watch a video than read text. You can now see the opportunity that a website video brings.

What will I get from a web video?

Over 85% of people using the Internet remember watching a marketing video or explainer video on a website that they visited in the last month. Of those, then 30% visited the company website featured in the video and 16% actually purchased the product or service. According to another online survey then 85% of your website visitors are more likely to buy a product or service if accompanied by an explainer video or sales video.

Make your e-mail marketing more effective

It’s not just websites that benefit from online videos. By simply adding a video to an introductory e-mail can increase the click through rate by almost 97%. Amazing.

If you ignore the power of using explainer videos and sales videos on your website you’re missing out to your competition who do use them. Companies that use online videos experience vastly improved click through rates and sales. So, for just a small investment you could be taking advantage of all that missed revenue.

If you’d like any help and advice on video production then we’d love to help you. We produce compelling explainer videos and website videos that work. Contact us today on 01527 910050.