Whether you are just starting out or you have long been in the game and looking for fresh ideas, we all know how important it is to have a start-up video with gusto! It is there to represent your company in a nutshell, so it is imperative to keep it authentic, engaging and informative. Here are some tips to help you tidy loose ends and, ultimately, create a fantastic investment.
Plan in Advance
It seems trivial, but this is one of the most important things you can do for any aspect of your business. Knowing your targets and what results you want to see from your video is a good place to start. If you have someone helping you out with the production side of it, make sure to be clear on your vision and be specific.
Whilst it is difficult to know how much it will all cost to begin with, make sure you know how much you are wanting to, and have, to spend on your video whilst leaving yourself some wriggle room. It is smart to do your research before you begin so you know exactly how to deal with each stage of the process. You want to make sure your start-up video has some staying power, but you don’t want it to break the bank. This is why planning in advance is so important, you want to be able to budget whilst having the best quality video you can produce within it.
Whether this is a new venture or you’re just looking to re-vamp your business model, it is easy to believe that the most coverage of your user interface the better for your business’ brand. However, it is very likely that your website and/or app will change as your company grows, so avoid over-sharing in order to avoid confusion from your customers. The same goes for your logo. You want it to be recognizable to your customer-base, but you also want it to be updateable without too much of a drastic impact. Sure, you want people to know and understand your brand but be aware that over-using your company logo may make it harder to change or update in the future without consequences of alienating your customers.
First Impressions count
You want your customers to be impressed with your work so far, so sometimes it can be hard to avoid voicing your achievements and important cliental. We understand that you want to shout these things from the rooftops, however, it can make your start-up video seem boastful and can put people off. Including the names of existing clients (in order to boost your company’s profile) may change over time and cause a lack of authenticity to your business, so keep things like your cliental to your testimonials, then you can really big it up!
Having a strong and savvy team behind your company can really have an impact on how your company is portrayed. It shows your customers that your passionate about your business and care for the people who have helped you build it, which breeds a sense of loyalty, trust and security. So get your team involved in the start-up and video marketing! You might tell people you have a strong team behind you, but seeing it for themselves will really give your videos a strong message.
Think About Your Future Customers
It can be easy to get wrapped up in the culture that surrounds your business and have a great influence from the area in which it will be based, but consequently, it can have a limiting effect on your customer base. Whilst you want to have a clear demographic in mind, don’t be too specific on the area that surrounds you by using language that is too colloquial. Be open and universally understood so that your potential future customers can connect to you.
Ultimately, you want your company to be a roaring success, and your start-up video is a big part of getting your business out there to the masses, so be proud! Show it off and stay focused. Being connected through online platforms such as social media has swiftly become the most important way of promoting yourself and reaching your customers, so it is crucial that you present your video, not just on your website but through social media and apps to get as much coverage as possible.
If you would like to know more about how to create a successful start up video, or you need some inspiration to get the most out of your video marketing techniques, then please contact us today. We look forward to helping you create something that you will be proud to show off!