5 Tips to Help Create the Ultimate Explainer Video and Script

Picture this: It’s Monday morning, you have beaten the mad rush to the office, finally made it to your computer, coffee in hand, you take a breath in and you eventually feel ready to create that killer content that will completely transform your business, and then… You end up staring into the white abyss that is a blank word document for a good 10 minutes, rifling through your thoughts for ideas? Well, at Stormnet Media, we understand that, when creating the perfect script for your explainer video, it can be hard to encapsulate the best of your business and put it into just a short few minutes’ worth of content. Here are some handy tips to help you get the best out of your creativity (and beat the Monday morning blues)!

1. First Impressions Count

The best way to keep your potential future customers interested is to explain to them what you are about, as a business, in the very first part of your video. You want to get your message across within the first 30 seconds of the video, and decorate with extra content later, in order to keep them watching on. There is nothing worse than vague intentions and may make your company look like it doesn’t know what it is about.

Our Advice: Take a piece of paper and a pen and write down your company’s tag line or ‘motto’ in the middle, then create a spider diagram around it, writing short notes down on what you think this means to you as a the business and to the consumer. This is a good way to find out what you think is the most important thing that customers should know about you within the first 30 seconds. 

2. Short but Sweet

Now, we have spoken about this plenty of times before, but we simply cannot stress it enough! Keeping your video precise yet informative shows the customer that you are not there to waste there time, but to provide a helpful service.

Our Advise: Similar to our first tip, you want to make sure that your video is full of content before you add the flowery decorations that make your video and company sound that little bit different. So make sure you know what content it is that you need to include and separate these points into a ‘definitely’, ‘maybe’ and ‘unnecessary’ columns. It will help you decipher what is really important to the consumers and what you need to focus on.

3. Picture It

Okay, you’ve got the important stuff done. Now it’s time to be a little more creative! Since you know what you want to say to your customer, it’s imperative that you know how to want it to look when portraying it through video. You want to have an appropriate animation or live scene and you want to engage your viewers.

Our Advice: Tell it like a story. Think of it like starting a new book, the first chapter is crucial. It has to be engaging from the first word that is read or spoken and then it has to hold its gusto! One way to keep your viewers happy and excited by your content is to tell it like a tale. Getting together facts and statistics and throwing it out to people shows that, yes, you have done your research, however, it can often come across as clinical, non-personal and a bit dry. So, make sure to create a storyline that keep your viewers hooked until the end!

4. Pick the Right Storyteller!

Now we have got it sussed and you’re on your way to create a killer story for your content, having the right storyteller for your video is key and needs to match the energy of your company and it’s values. For example, a company promoting toys for toddlers is probably going to have a different tone to one that is promoting meditation apps!

Our Advice: Keep the Pace. You want to make sure that this video is a winner and really draws attention to your business in a good way. If it is a relatively straightforward, fact heavy video then you probably want it to be bold and clear but friendly, whereas, if it you are promoting an online game or app then you want it to be upbeat and animated. Either way, the audience needs to relate to the tone of your video, so make sure to keep the pace whilst explaining clearly and rhythmically, to not lose attention from the viewer. 

5. Keep it Personal

When telling a story, you want the viewer to feel involved and connected. Ultimately, you want them to feel as though your company is the best to provide this particular service because you care about them, personally. We believe that this is the most crucial role that your video has to portray.

Our Advice: Always address the customer directly and never speak down. You don’t want to be re-telling people what they already know or over-explaining your company. The customer wants to feel as though what you are offering is special and helpful to them, rather than ‘talking up’ your own business needs or how well you’re doing, you want to show them that you are there for them. You can speak directly to customers by simply addressing the audience as ‘you’ and ‘your’ needs rather than ‘them’ or ‘their’ needs.

We hope that this has inspired you to create that Ultimate Explainer Script, however, if you are ever in doubt or may need a little more inspiration then we would love to hear off you. You can contact us via our website or call 01527 910050.