3 Wrong Assumptions that SMEs Make About Video

Don’t dismiss just how effective a video can be for a small business

Small businesses are great. That’s a fact. They account for around 98% of the income that the UK generates. However it’s easy for small business owners and entrepreneurs like you to forget just how important you are. When you’re up against it and worrying about sales / marketing/ deliveries / customers / IT / manufacturing / cash-flow (you know what I mean) you don’t always appreciate what a beautiful thing your small business actually is.

But let’s just think about what you do. You offer a personal service, you have a handle on quality, you’re friendly, genuine and you care about what you do. And above all you have a great product or service. These are just a few things that make you stand out against the faceless corporations and how you can use video effectively to skyrocket your business.

Here are a few common misconceptions about video made by small business owners

1. “No-one wants to see a video on my website”

If you think this then consider this research by Forbes: “Website visitors are 85% more likely to buy a product or service if accompanied by a video”. Note the research does not mention the size of the business. If you have a video on your website (and it’s a good one) then you’ll get more sales. Period.

In the same way that people stay in boutique hotels there is a huge market out there for people who want all the great benefits that a small business can offer.

2. “I will not come across well in front of a camera”

Many people are turning away from overly corporate videos. Staged and stilted videos can be a big turn-off. People instead are turning to videos where they get to see the personality of the business via an animated explainer video or the actual owner talking to their audience.

People want to see with whom they’re dealing with and the passion they have for what they do. This is what you can bring to your video. And the great news is that it really works.

3. “I can’t afford a video”

Video is more affordable than ever before. Making a video for your website can be a very simple and easy process. Think about your unique selling points and any possible objections your prospects may have. Address these and provide a solution to your customer’s problems.

This may be in the form of you talking to camera or a simple animation. Whichever way you’ll find that you’ll boost sales and get a huge return on your investment.

If you’d like to chat about any aspect of video production and how it can help your business then we’d love to talk to you. We can make your business soar with a video that will boost sales. We’ve helped lots of SMEs and start-ups like you succeed – call you friendly experts today on 01527 910050.