Online Video Marketing Essentials

What you need to know about online video marketing

As more and more homes acquire broadband internet connections, online video marketing becomes more and more desirable. Potential customers who might once not have waited to download a video can now access it in seconds. With this in mind, it’s worth looking at what video marketing can do for you and your business.

As a marketing tool, video provides great opportunities to show your product or service in action. Customers can learn how to use your product. Above all, you can sell not only your company but yourself directly to potential customers. Viewers are much more likely to share videos than they are to pass on text articles or blog posts, making videos a great way to get your message in front of as many potential customers as possible.

Short is beautiful

Marketing video production can be as elaborate as you want to make it, but a memorable online video can be created relatively simply as long as you remember a few fundamentals. The first and most important component of a marketing video is the script. You need to keep your presentation short and focused on your key point. If you have a lot of information to convey, it may be better to present multiple short videos rather than a single long one.

While creating your script, think about how your narration is going to complement the images your viewers will be seeing in the video. If you have a software or web-based product to sell, you may want to use screenshare to create your video, capturing the image on your computer monitor for your viewers to see. Alternatively, computer animation or slides can help convey information simply. Live video is the perfect way to demonstrate physical processes such as product assembly, but live video production needs additional factors such as proper lighting.

Don’t scrimp on the sound

Narration offers a perfect opportunity to sell your product in your own voice, but you may also decide to use a professional voice actor for the role. In either case, proper microphone and recording equipment are vital to ensure that your narration describes your product clearly and holds the attention of potential customers.

Whether you’re using a professional video production firm or going the DIY route, choosing the right elements for your online video can add a powerful tool to your marketing efforts.

If you’d like to boost your sales and web traffic with an online video then we’d love to speak to you. Call your friendly experts today on 01527 910050.