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Ten sure fire reasons why you need an ‘explainer video’ for your company
1. Boost sales
One of the important factors that Google considers when ranking a website is the time that visitors stay on your website. This is just one of the reasons why explainer videos have become so popular. An explainer video will keep a viewers interest and make a big positive impact on the time someone stays on your website. The explainer video will quickly sell your proposition in an engaging and compelling way, increasing your conversion rate and boosting your sales.
2. Skyrocket your website conversion rates
In a recent survey by ‘Forbes’ 85% of people are more likely to buy your products or services if they see an accompanying explainer video. Not only this but you can also see how many people have viewed your video which gives an insight into how many prospects are hitting your site.
3. Clearly explain your proposition
Text can be interpreted in a number ways that means that your audience may miss your main selling points. However, if you tell a story there is no confusion. An explainer video will take the guess-work out of explaining what it is your are offering. What’s more the messages are persuasive and compelling, which means you get more conversions and your competition loses out!
4. Up the interest levels in your product or service
Big businesses have already identified the importance of spreading the word about what they do with online video. Explainer videos are perfect for creating interest and being shared. They are evergreen and go on and on being viewed and converting leads into sales consistently.
5. Improve your Google search ranking
According to research completed by the SEO consultants (Spork Marketing) websites with a video rank higher than those without. Generally, if your website contains lots of blocks of text and images then it puts customers off and also it will rank lower in Google results. So, an explainer video not only quickly sells your proposition but also boosts results. On average a web visitor will take less than a minute to make a purchasing decision – an explainer video will ensure that your key messages are delivered quickly and succinctly. Securing your sale.
6. Go viral and get more website visitors
The great thing about explainer videos is that because they are often humorous and engaging people share them. This means that people start sharing your content via platforms such as Facebook, Twitter and YouTube. This means more reach and more sales for you.
7. Make your sales pitch memorable
OK, we’ve all been in a sales meeting when the dreaded PowerPoint comes out (Death by PowerPoint as they say). Even worse is when someone hands out leaflets of brochures to read. Everyone just glazes over.
Well, instead imagine a 60s explainer video that gets your message over in a fun and engaging way. Leaving your prospects wanting more and understanding what your product or service is all about. So, you not only get all the online benefits but also maximize usage by using in sales meetings. Perfect.
8. Get the attention you deserve
Packing loads of text and images on a web page can have a double negative effect. Firstly, studies have shown that this can put-off your audience. And secondly this can slow down a webpage. Both these things can have a disastrous effect for your conversion rate and search rankings. However, an explainer video production will allow you to have a clean and simple design yet pack a real punch and get your message over quickly.
9. Massive exposure
The explosion of video online means that there are lots of FREE opportunities to distribute your video to a large audience. There are loads of video platforms such as YouTube and Vimeo that rank well in search results – so you can get lots of extra traffic from these channels. In addition we can submit your video to hundreds of other video sites which gives our clients massive domination of search results for long tail keywords.
There are also the social channels such as Facebook, Google + and Twitter which allow you to share your content and deepen your reach.
10. People buy from people
The old phrase that ‘people buy from people’ is still true. The trouble is that with websites a lot of the face-to-face rapport has gone. We want lot’s more sales but how does a prospect judge your product and service as well as who they are buying from?
An explainer video production will allow you to showcase your personality and build trust with the prospect. Something that text and images alone can never do. This is why so many big brands have woken up to explainer videos.
If you would like a compelling explainer video production for your business then we’re here to help you. We are based in Birmingham in the West Midlands and produce explainer videos for companies like you all over the UK.
We are trusted by start-ups and SMEs through to global brands to produce compelling explainer videos that work.
“Sales conversions on our website has increased by 140% since adding the video – incredible.” Alan Davies, Head of Sales – Mobile Signal Booster
Contact your friendly experts today on 01527 910050 to get started – we’d love to help you.
