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Animation Case Study – Motorola

The Challenge

When Motorola came to us they wanted to showcase the features of their new mobile phone in a way that was easy to understand and without using voice over. Motorola were in the process of launching lots of new devices to the networks and were struggling to find a clear way to quickly show the innovative new features of their phones in a way that was engaging and persuasive. They had piles of technical specs, drawings, production prototypes and a wish list of all the final features but no actual phone. In fact there would be no phone available until after initial launch.

Moto Concept Wheel

Initial concept of the phones main navigation

The Brief

The brief was fairly simple – design and create a 90 second animation that would show-off all the phones features in a new and innovative way. However, they wanted all of this without us ever actually seeing a working phone and they wanted it delivered in under 4 weeks. They could see that we were full of good ideas and had helped other businesses boost sales with animated videos, but even by our standards this was going to be a big challenge. Usually with a project like this we’d get to see a prototype so we could understand how the software would work which would enable us to translate this into the animation. However, we were running blind so we despatched our creative team to set-up camp in Moto’s ‘war room’ so we could talk to the various techies involved and develop a clear idea of just how this thing worked.

Lucy, our storyboard artist hard at work

Lucy, our storyboard artist hard at work

Motorola’s audience were what they termed as ‘early adopters’ and ‘fire-breathing-achievers’ so we were briefed on the demographic of the audience so we could ensure that the animation was aspirational and appealing. The video was to be used by their sales teams, on their website as well as part of a TV campaign in some European territories.

Creative Process

Because of the short timeline we needed to define the animation quickly. This required us to come up with three different concepts for the animation so we could present these to Motorola’s marketing team and then decide on the final style and direction. Working with such an open brief our creative team produced the concepts in record time. Fuelled by ‘Red Bull’ and copious quantities of coffee all of the ideas definitely had a feeling of energy and passion.

The idea that was chosen centred around a piece of music that Motorola had the rights for by the ‘Black Eyed Peas’. The challenge from here in was to now show how the phone used an innovative navigation wheel to access and play music without any voice description. It was decided that we should create a 3D animated model of the device and overlay the video with highlights to show the finger gestures that could be used. This was then to be combined with graphic representations of some of the features such as the music library.

Animation

The start of the 3D modelling process

The start of the 3D modelling process

The animation process was extremely complex. Firstly we had to build an exact copy of the device in 3D space. It needed to be a perfect representation of the phone in all aspects, from the dimensions through to the different surface textures and materials. Normally we are able to import CAD files that our software uses to build the model, however on this occasion we had no files to work from and had to build it from scratch. This process normally takes a couple of weeks to complete but with the clock ticking (and yet more coffee) we had this completed in 48 hours. We did have a bit of luck along the way, normally we wait until all the surface materials are confirmed, but on this occasion we second guessed a few to save time and luckily for us they were all spot on.

Once the animated model was completed we then build the animation environment. By this we mean the ‘universe’ in which the model sits. From this point we can start to add lighting and decide on how we are going to move the actual model or the camera viewpoint. This is all done with what are called wireframes so as to make the manipulation and rendering time faster. As soon as these have all be decided we can then add in the final textures to complete the model moves.

On top of the 3D model sits a few layers of video effects. Using a programme called ‘After Effects’ we then add in some of the animation details – in this case the gestures and images that represent things such and the phone’s music library. This is all edited together with the soundtrack and sound effects to give the animation the final touches.

After Effects Interface

After Effects is used to create additional animation effects

End Result

The end result was an animation that helped Motorola successfully sell in the device to all the major networks and operators as well as retail outlets. The animation was used online and across Europe in a number of TV campaigns.

Hopefully you’ll have got an idea as to how things can be turned round very quickly and an idea of the processes involved in creating an animation. All in all with this job we had a lot of our resources working on it at the same time so we could hit the tight deadline required. If you have any questions or would like to discuss any project then we’d love to hear from you.

Written By: Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

 

Explainer Videos – The Best Of The Best

We’re always looking at the explainer videos of others for inspiration. Here is our compilation of some of the best we have come across…and one of the worst so you can see how not to do it!

1. Chipotle – ‘Back To The Start’

We love this video and in fact it is quite unique in many ways. There is no script, there is no clear product and the story takes the viewer through a number of emotions from start to finish. There are the cute cylindrical piggies at the start (Ahhh), then there is the realisation that the piggies are off to meet their doom (Oh) and possibly a little anger and guilt about mankind’s wanton destruction of the planet.  And then Chipotle makes the world right again with their clear ethical message that makes us want to buy their products and perhaps stroke a cylindrical pig on the head. This video is simple, it’s quirky and it features a Willie Nelson Coldplay cover. What’s not to like?

2. TED Education – ‘One Is One…Or Is It?’

Explainer videos don’t have to be selling a product or promoting a service. Just take a look at this video from TED Education. Now, if you had taken the same subject matter and published it in text form, you probably would have lost a good slice of your audience. But add pictures, colour, music and animation and it’s a complete different story. Video can transform a subject and make it intriguing, memorable and engaging and TED has worked the medium perfectly here.

3. MINT – ‘The Best Free Way To Manage Your Money’

Mint is a shining example of why some services are best suited to animation rather than a live video shoot. Mint had quite a complex product to advertise and they needed to do it in such a way so that they gained the trust of their audience. After all, their product pulls information from their customers’ bank accounts. They needed a video that would show clear screenshots of the product in action and a clear message on how secure the service is. They do this perfectly by taking advantage of animation that instantly familiarises viewers with the arrangement and design of the product.  

4. The Dollar Shave Club – Live Action Explainer Video

The moment The Dollar Shaving Club’s video starts, you know you are onto something a little edgy. With the slogan “Our Blades Are F***ing Great,” you immediately realise you’re not watching an ad with a corporate message. Wacky, memorable and fun, this video was designed to appeal to 20-30-something men who would be interested in ordering a steady supply of affordable razors online. We think they have done an awesome job!

5. Poopouri - Warning! Do not watch if you are easily offended. 

When we first saw this live action explainer for a product called Poopouri we thought it was a spoof product or an April Fool’s prank. But no, just take a look at the reviews on Amazon to see for yourself that Poopouri is very much alive and kicking and doing rather jolly well for itself. It really does go to show that there is a market for anything, but that video can make those awkward or embarrassing products much easier to advertise.

So there you have it. These are just some of the ‘best of the best’ posts we will be featuring in coming months and we would love to hear from you if you have your own nominations.

Oh wait…we promised you the worst explainer video too, didn’t we? 

Well, here it is and we almost can’t bring ourselves to even share it, but it does highlight how bad an explainer video can be. Is it the jarring voice over? Could it be the amateur Powerpoint slide style animations? Or is it the drab colours or the annoying sound effects? Or is it that now and again the brand name ‘Chitrr’ sounds like something completely inappropriate that only Poopouri could deal with?  We’ll leave it to you to decide.

Stormnet Media – The Home Of Truly Great Explainer Videos

So, why didn’t we feature one of our videos in our ‘best of the best’ collection? Well, it’s not really up to us to decide, but we do know that our captivating explainer videos go on to do some amazing things for our clients. Like the videos you see before you, we take the time to understand a business, the target audience and the best way to make a connection in around 60 minutes.

Think you’ve got a great story for video? We’ll turn it into something spectacular. Speak to us today and find out how our video production services can help you to make an impact with your audience. Call us today on 01527 910050 or request a quote and we will get back to you as soon as possible. 

 

Explainer Video Case Study – Bisbell Magnets

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Bisbell Magnets have been manufacturing and supplying magnetic products and magnetic materials since 1971 and they are now one of the leading companies in their field. Their innovative products and commitment to quality were deserving of a very special explainer video.

In fact, they ordered two!

There are effectively two sides to the Bisbell product line – premium quality knife storage and their versatile range of magnetic materials. Bisbell Magnets wanted a separate video for each that would showcase their products and their many features and benefits. They also manufacture bespoke products and wanted their videos to highlight this.

Bisbell magnetic knife storage and more ...... YouTube (3)

Getting To Grips With The Brief

Bisbell were really open to ideas and for there to be a fun and fresh element to their videos. Their knife storage products are diverse and range from classic designs perfect for the professional kitchen to funky neon designs that would look great in the contemporary home. Their magnet sheeting products are also the perfect solution for stores looking for a versatile advertising solution.

We love speaking to clients to get a feel for their business and what they hope to achieve with their video. It’s probably the most important part of the briefing process as it allows us to share our expertise and ideas and to get a firm idea of what the client needs.

Writing A Killer Script

It all starts with the script. The script forms the foundation of the video production process and is the first glimpse a client gets into how awesome their video will be. At this stage we work out the script for the voice over and also work out some animation ideas so the client can really get a feel for how the video will play out on screen.

Most of the time, we produce explainer videos for products or services that solve a problem. The purpose of the video is to tell viewers how their problem can be solved, and we often only have 60 seconds to do that! But when you consider that we need to hook viewers at around the 5 second mark to watch the video to the end, we often have our work cut out for us. The good news is that we have an expert creative team that have written hundreds of scripts over the years!

Getting To The Heart Of The Problem And Solving It

So, the problem for Bisbell customers was that they needed somewhere to store their expensive knives or some way of changing their advertising displays quickly and easily.

Remember, we only had 60 seconds to get the message across. Here’s how we approach most explainer videos:

  • We describe the problem.

  • We agitate the problem a little more.

  • We reveal the solution and deliver it with impact.

  • We leave the viewer with a powerful call to action that compels them to take action immediately.

We worked closely with Bisbell to understand the problems of their customers and the solutions available. They wanted a video that would present their products in a fun and enticing way that they could use on their website, in client offices and at exhibitions.

Choosing A Captivating Voice Over

The voice over stage is crucial to the sound and feel of the video so we choose the voice over artists we work with very carefully. We are quite lucky in that we have forged strong working relationships with three dynamic and professional artists who have worked for prestigious brands such as Apple, Jaguar and Hyundai.

Bisbell Magnets decided to work with Emma Thurston – an excellent choice. She’s the voice of many ads including those for Littlewoods, Hyundai and Natwest, to name a few. Getting the voice over just right is important for both the client and our animation team and it forms the wireframe that we use to build the animation sequence around.

Bringing Those Ideas To Life

Whilst every stage of the video explainer process is exciting, it’s the animation stage that really brings everything together. We start by generating the assets that will be used in the video. For Bisbell this involved creating kitchen and shop scenes, recreating animated versions of their products in the minutest detail and including the branding that would ensure their video was absolutely unique.

Bisbell magnetic knife storage and more ...... YouTube (1).png

We then develop the characters and animate them so they can interact with the background scenes we have already created. Then we add in any funky text, animated slogans and other elements that will ensure the video is totally awesome in every way.

Once we have completed the visual elements of the video, we move on to what we call the final audio pass. We add a cool soundtrack, stunning sound effects and other audio elements that really bring everything together.

Presenting The Final Cut To The Client

Bisbell Magnets were delighted with the results and after a few minor tweaks they signed off their videos and we handed full control and copyright them them. Their videos how have pride of place on the Bisbell Magnets YouTube channel and we are sure they will continue to bring in new business for many years to come.

Boost Sales And Revenue With Your Own Explainer Video Production

We mean it when we say we can produce a video for any business, any product and any service. And that video will add a new dimension to your marketing strategy, helping you to pitch and persuade in a unique, exciting and innovative way.

Speak to us today for a free and informal consultation. We offer professional video production for any channel and any audience and we would be delighted to learn more about your business and how we can make video marketing work for you. Call now on 01527 910050.

Written By Ian Stainton. Ian is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

 

How Video Changed Our Lives Forever

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It’s the decade everybody pretends they want to forget, but if you grew up in the 80s, it’s the one that brings the fondest memories. It was the decade that brought us big hair, The Goonies, Hypercolor t-shirts and Pacman, and it was the decade where video entered into our lives in a big way.

Bringing a video recorder home to the family for the first time was a moment of great trepidation. This brand new piece of shiny equipment was all the rage apparently and it could make time stand still. Oh how we rejoiced when we could watch Hannibal con BA into drinking the milk over and over again. And what would life have been like if we didn’t have to sit frantically adjusting the tracking just as JR Ewing was shot by an unknown assailant. {{{SPOILER ALERT}}} It was Kristin Shepherd, Sue Ellen’s sister.

Do You Remember Your First Time?

Can you remember the very first video you watched at home?  A quick straw poll around the Stormnet Media office revealed some all time greats and some very red faces! ‘The Breakfast Club‘, ‘Firestarter‘ (starring a very young Drew Barrymore), ‘Back To The Future’ and ‘The Care Bears Movie‘ were just some of the confessions from our team. 

Owning a video recorder also gave us access to an exclusive new club – the local video shop. Armed with our own personal luxuriously laminated card we could choose from hundreds of films, TV shows and pop videos.  Okay, so you needed a small wheelbarrow to get them home, but for just one night, or the entire weekend if you were feeling flush, they were ours!

Play It Again Sam…And Again…And Again

One of the best things about owning a video recorder is that we could record and watch our favourite TV shows and pop videos to our heart’s content. Where once we would sit in our bedrooms recording the Top 40 and frantically hitting the pause button before the DJ’s voice ruined our compilation, we could now capture everything for posterity on videotape.  Well, until the tape got chewed up or wore out anyway!

The Ads That Shaped Our Childhoods And Our Futures

Of course, one of the downsides of recording TV programmes on video was that the ads came along for the ride too. If the ads were great, it wasn’t usually a problem but there were some truly annoying ads that would have us reaching for the remote control quicker than you could say “Agadoo”.

The video revolution was a great time for advertising firms. They knew that the majority of people would sit through the ads and in those people they had a captive audience and got double the exposure (or more) for the price of one time slot. TV ads started to become slicker, longer, told stories and were talked about the next day in the playground, on the train to work and around the dinner table.

Who can forget this gem from Toshiba? We challenge you not to be singing this long after you’ve finished this article.

The Secret Of A Good TV Ad Or Video – Make It Count And Make It Memorable

At Stormnet Media, we know we only have one chance to grab the audience’s attention. That’s why we put our all into making every video we produce count. Every second, every frame and every word is carefully constructed to get deep in the mind of the viewer and to stay there long after.

Old Spice have got it just right with their latest video.

It’s got clear branding, it’s got humour and it’s got sharability – nope, that word isn’t in the dictionary but it’s a very important aspect of video production. We want your video to be liked, shared, pinned and retweeted and most importantly, we want your video to do great things for your business or organisation.

Be The Next Big Thing In Video – Speak To Us Today About Our Video Production Services

Whether you need an explainer video to explain your product or business in style or you are looking for a slick world class corporate video that will ensure you stand head and shoulders above the best, our video production team is standing by to assist. Call us now on 01527 910050 or use our contact form to get in touch. We’ve worked with some big names and some little ones too, but the result is always the same – a unique and powerful video that ensures you are remembered for all the right reasons.

Written By: Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

Power-Up Your Google Rankings With An Explainer Video

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Ever considered how an explainer video could help your search rankings? Did you know that Google’s search algorithm considers the amount of time visitors hang around on your website? It doesn’t matter what they are doing and the longer they spend there, the more credence Google will give to your site.

This is just one reason why explainer videos are becoming more and more popular. In fact, they are exploding onto websites everywhere. Not sure what an explainer video is? Here’s an example of one of our most recent explainer videos.

Boost Your Exposure, Sales and Profits – What’s Not To Love?

As a leading video production company in Birmingham, we understand how profitable and proven explainer videos are for ANY business – yes, we said any business. Whether you are a small local company, a college, a bricks and mortar shop or a sole trader, you won’t believe the returns a good explainer video can bring.

Explainer videos are an outstanding marketing tool. Not only do they clarify what you have to offer or what you do – they also increase your conversion rates, boost your sales and give you a great marketing tool to use on different channels.

Here are just some of the places you can publish your video to gain more exposure:

Facebook, Twitter and Vimeo
On your landing page or home page
Advertise your services in relevant forums and communities
Use your explainer video at conferences, exhibitions or other marketing events
And so many more – we can give you advice on how to give your video the best exposure once it is ready for the world.

85% Of People Are More Likely To Buy After Watching An Explainer Video

According to a recent survey carried out by Video Rascal, 85% of consumers will be more likely to use a service or buy a product after they have viewed an explainer video. That’s a huge amount of people.

Explainer videos are also great for keeping a record of how many people are viewing your video and then making a purchase straight after. In fact, a large percentage of our clients come back to us for a second, third and fourth explainer video once they see how profitable they can be.
What’s Your Point? What’s Your Story?

Every business needs to make a point and every business has a story. Video is a great way to unleash your sales message on the world and we would be delighted to play a part in your future success.

Take Control Of Your Google Rankings And Conversions With Explainer Video

Our video production team will work closely with you to ensure you get the best returns from your video now and well into the future. We will get to know the ins and outs of your business and what you hope to achieve from your very own explainer video. It could be just what your business and your target audience is crying out for.

Get in touch with the video marketing experts at Stormnet Media to find out more about our explainer videos or any aspect of video marketing and SEO. We would be delighted to provide you with a free quote for an explainer video for your business.

Written by Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

Increase Conversions By 46% With Effective Christmas Video Marketing

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Considering a Christmas video marketing campaign for 2013?  You only have to look at the latest John Lewis television advert and Christmas adverts in past years to realise their marketing potential. And many people don’t truly get into the Christmas spirit until they’ve seen Coca Cola’s annual Christmas offering – you know, the one with the epic truck lit up like a erm…Christmas tree!  

Christmas Greetings And Seasonal Promotions – Get In On The Act

With these Christmas epics causing a stir up and down the country, you might be wondering how you can get in on this video marketing action this festive season. Whether you have a new product to launch, a seasonal sale to promote or you simply want to send your customers a Christmas greetings video, Stormnet Media can help you to cash in this Christmas and experience more conversions thanks to our video production expertise.

Just wishing your customers a Happy Christmas in a promotional video can get your name out there in a very positive and memorable way. It doesn’t need to be a long or complex video and we can show you how effective video marketing can be even if you only have 30 seconds to play with. We can show you how to make a Christmas promotional video that will leave potential leads with that warm fuzzy feeling inside and an urge to get in touch with you to find out more about your business and what you have to offer.

Event Videos – Capture The Spirit Of Christmas At Your Special Event

It’s a tradition for most companies to arrange a Christmas party for their employees, clients and suppliers and it can be a great idea to film the highlights.  Event videos can create some fantastic footage to be used on your website, in email campaigns and in internal communications. Whether you have filmed an inspiring after dinner speech or simply want to promote the fun side of your company, we can help you to create a corporate video that captures your event and promotes your brand perfectly.  

46 Is The Magic Number – Why Video Marketing Is Taking The World By Storm

When it comes to video marketing and video production, 46 is a very special number. According to leading video survey company, Video Brewery, 46% of internet users who watched a video ad took some type of action after viewing that ad. That’s a huge number when it comes to conversions and that action might include getting in touch with you for a quote, buying from you directly or simply joining your mailing list.  The main thing to consider is that these people took action immediately after the video promotion ended.

Our Video Marketing Expertise Is Second To None

As one of the leading companies providing video production in the West Midlands, we can help you to unleash the true potential of the festive season and to reach those who will be most receptive to your Christmas message.

Speak to our team today for a cost effective quote and to find out more about the many videos we have produced and our many satisfied clients.

Written by Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

Corporate Video And Facebook – The Match Made In Heaven

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Smart business owners around the world are starting to turn to corporate video to get their message across. Whilst YouTube and your business website are great channels for your video, social media allows you to throw a shareable and likeable video into your marketing mix to really shake things up.

A corporate video connects quicker than any other marketing medium and it can bring you some huge returns. Not only does video help to bring your business and your ideas and offerings to life – it also helps your target audience to “get you” and what you are all about in moments. And if you are looking for a way to build dialogue across your social media community, a great video can work wonders.

Never Underestimate The Power Of Facebook

Recent studies have shown that the people who ‘like’ brands on Facebook do so not just because they are following others, but because they have a genuine affinity with the brand. Of course, special offers, competitions and other incentives work too, but the majority of followers will truly like the brand and what they are doing.  Facebook users know they are in control.  They know who they can choose to like, the ads they can choose to hide from their feed and the things they can choose to share with others.  And if they like your corporate video, they are going to share that too.

And Then Things Get Really Interesting…

Imagine one of your Facebook friends recommends a brand or product to you. You trust that friend and respect their opinion. With this in mind, you’d probably take a deeper look into what they just took the time to share with you. This is word of mouth marketing at its best and it could mean big business for your brand.

Social media is not just a gimmick or a passing phase. It is an established major part of the Internet and a big part of our lives. Corporate video that is shared and liked on Facebook generally outperforms video that is published on any other medium. That’s because users become engaged in a new experience that totally immerses their senses for a few seconds.  At Stormnet Media, our job is to make those few seconds count and our corporate video production services have helped hundreds of companies to make an instant impact.

Corporate Video – How To Entertain And Gain

When it comes to distributing your corporate story online, Facebook is a terrific medium, but you need to do it in the right way.  Facebook isn’t somewhere people go when they need to make complex decisions. They want to be entertained and to share their experience with others to make others feel good or enlightened.

Speak to Stormnet Media today to find out more about impactful, high energy, irresistable corporate video marketing that engages, intrigues and sells.  We offer corporate video products in Birmingham that gives you one more reason for your audience to do business with you.

Call now on 01527 910050 to find out more about our corporate video services and how we can help you to become a Facebook phenomenon.

 

Written by Ian Stainton

 

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

 

How To Really Rock Your Website Landing Page

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anatomy-perfect-landing-page

The website landing page. Its one aim in life is to attract new visitors and to convert them quickly into lovely paying customers. Now, we’ve seen some stunning landing pages in our time and also some truly terrible ones!  It’s the good ones we’re going to be focusing on and how to make your landing page irresistible to your visitors.

If You Build It, They WIll Come

The first mistake many people make with their landing page or home page is to assume that just because it is there people will find it, and if they do find it they will like what they see and become a customer. Unfortunately, there is more to a website landing page than simply making it happen.  You need to hire an SEO expert to drive people to your site from the search engines, you need a great landing page layout to make your sales message clear and you need a hook that your competitors don’t have.

One Chance Of Hitting The Big Time

Your website landing page may be the first impression potential customers have of your company so make that impression count. Make sure the content on your page reflects the keywords you are targeting with the search engines – we can help you with this!  If your page is not relevant to those viewing it, they will simply flit off in seconds to find a page that is.  Don’t give your competitors the upper hand. Grab the attention of your target audience and keep them engaged.

Here’s how:

Make your page visually striking and easy to navigate.

Keep your content brief and to the point. Make it clear what you want your audience to do. This might to to take up your free trial, buy a product or service or sign up to your newsletter. Have clear direction and avoid going into too much detail.

Consider video marketing. A website landing page is the perfect candidate for slick video production. Make things easy for your audience. A 60 second video can convert more visitors instantly than you thought possible and we can show you a few statistics to back up that statement.  Take a look at our extensive video production portfolio to see some of our videos in action.

Let Stormnet Media Take Care Of Business

Defining a killer landing page can be a daunting and confusing process so why not let us take the reins? We have over 25 years of experience when it comes to website and video marketing and would be delighted to learn more about your business, your goals and sales targets and your target audience.

If you are trading online, your website landing page and website are your most valuable commodities. Make them work for you by using striking graphics and video, a compelling sales message and a strong call to action.  We can explain these essential components in more detail ad help you to turn that trickle of visitors into a flood!

Speak to the Stormnet Media team now on 01527 910050 or use our contact form to get in touch.

 

 

 

 

 

 

Convert With Video – The Most Effective Way To Engage Potential New Leads

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If you’re wondering how to convert with video and whether it’s the right direction for your company, here’s an interesting statistic for you.  90% of information transmitted to the brain is visual which the brain processes 60,000X faster than textual content. As a leading video production company, we love stats like these because they further enforce what we are all about and the changes that are taking place in online marketing.

Connect With Your Audience Instantly

Whilst content is still important for providing deep information about your company and your offerings, it’s video that is going to grab your target audience by the eyeballs and take them on a visual learning journey.  What will they learn along the way?  Well, take one of our explainer videos for example.  In a mere 60 seconds, they will find a connection between the problem they are experiencing and the solution you are offering.  They will find out more about your business and they’ll find out how to get in touch with you.  And with our fun animations and quirky scripts they will probably enjoy a giggle along the way too.

Our aim is to produce a video that stays with people all day, that makes them see you as a forward thinking and accessible company and which ultimately encourages them to do business with you. You only have to look at YouTube to see how big video marketing is becoming.

Done In Sixty Seconds

Imagine sharing your sales message with your target audience in just sixty seconds. Your visitors don’t need to do anything but click play and you can even set video to play automatically the moment your page loads. And when you use the right video production company (hint hint) you can give your visitors a video that is relevant and engaging to them and which entices them to find out more about you.

Visual Content Drives Engagement

According to a study carried out by Simply Measured the introduction of Facebook timeline for business pages (that’s the Facebook feature that allows you to post video and photos to your timeline) brands started to see a 65% increase in engagement on their pages.

Visual content requires less brain power and gives you more marketing tools at your disposal.  For example, a simple video script can be brought to life using music, sound effects and a pleasant and convincing voice over. You only have to look at the typical TV advert to see how this works. Take away those elements and you are still left with a pretty good script, but it has so much more impact when it’s been brought to life with slick video production.

Market To Anybody Anywhere. It’s The Future!

Thanks to mobile technology, you can now market your business using video anywhere and on any device. Video is also much more likely to be shared with others and if you are lucky, your video might even go viral.

How To Convert With Video And Keep Converting

A good marketing video should be produced with the future in mind. It’s no good to pay for a video that is only going to be relevant for a number of months – unless you are running a time limited marketing campaign of course.  That’s why we will always aim to use a script that never goes out of date and video production techniques that will keep your audience engaged and excited about your brand for many years to come.

To find out more about our video production services in Birmingham, speak to our team today on 01527 910050.

 

 

Killer Online Video Strategy Tips

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How to get your video seen and drive more sales

If your business has any online presence at all but you haven’t embraced the potential of video marketing, you may be missing a great opportunity to introduce yourself and your products to thousands of potential new buyers. Thanks to the huge variety of video hosting services available, the ease of editing and the proliferation of inexpensive, high-quality cameras, video marketing has never been easier.

But there’s a big gap between deciding to enter the world of online video and knowing how to make the most of it. Whether you’re a beginner at video marketing or still trying to get your videos to take off and go viral, there are a few key tips you’ll need to know.

Keep It Short

Viewers interact with video marketing very differently from other types of web content. If you write a blog post or article, a reader might skim it, or read part of it, come back later and finish it. An image is usually noticed subconsciously. By contrast, a video demands the viewer’s complete attention.

However, viewers aren’t willing to give their full attention to a video for very long if it doesn’t deliver something that captivates them. Studies show that most videos begin to lose viewers at around the 30-second mark. Only a small percentage of viewers will make it all the way to the end of a two-minute video. That isn’t to say that your video needs to be less than 30 seconds long, but it does mean that you need to make sure not to waste your viewer’s time.

Stay On Target

The need for brevity means that a successful marketing video has to stick to its key point at all times. A good traditional video begins with a question — hopefully one that the viewers see as a problem they don’t have a solution too. The video promises the viewer the answer to that question. The end of the video needs to leave the viewer convinced of your expertise in your field and eager to see what your business or product are all about.

Don’t Be Afraid to Experiment

Although the question structure is a tried and tested method of video marketing, lots of successful marketing videos haven’t followed it. For instance, widespread use of Vine, an intuitive video app for smartphones, has made creating stop-motion animation easier than ever. Some of the most successful marketing Vines are simply very short animated films featuring the company’s product. In an internet saturated with explainer videos, something that showcases your personality and creativity can really stand out.

Production Values Are Important, But Not That Important

Just like a small business itself, a small business’s marketing succeeds or fails on the strength of the personal connection between the company and the consumer. Given this, audiences don’t necessarily expect to see highly-polished video production. Whether or not your video demonstrates mastery of the subject is far more important. If you have the money for it — and it can be cheaper than you think — using an online video production company can be a good idea. You’ll make your video easier to watch and easier for viewers to understand. But while good production values can help enhance a good video, they can’t do anything to save a bad one.

Mix and Match

One of the great advantages of online video is how easy it is to integrate into other types of online marketing. For example, if you’re funding a new product with Kickstarter, a video can help attract backers. Don’t be afraid to incorporate video into existing marketing like blogs of Facebook pages.

If you’d like expert help to make your video production a success then talk to us here at Stormnet Media. We help organisations of all sizes achieve success with stunning video production. Contact us on 01527 910050 today.