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How Video Will Grow Your Business

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Grow your business with a persuasive video…

Video marketing has been one of the most important internet trends of the last few years. For a cynic, it would be easy to dismiss it as just another fad. It isn’t, though — new methods of video production and hosting have changed the face of marketing, putting powerful tools within reach of independents and small businesses. Video marketing can take the form of viral videos to be shared on social medial platforms such as Facebook or Twitter, explainer videos hosted on your business’s own webpage, or components of other marketing initiatives such as Kickstarter campaigns.

Video marketing can make a huge difference in getting your message out to potential customers, but it’s most effective if it’s done wisely. Like any form of marketing, video marketing is fundamentally about storytelling, and good storytelling has several important characteristics.

First, a good marketing video won’t take any longer than necessary to make its point. Studies demonstrate that videos start losing viewers as they get longer, with some dropping out as early as the 30-second mark. That doesn’t mean that a marketing video has to be short; it just can’t be any longer than it needs to be to make its point.

The basics of a clear marketing video message are simple. The video needs to begin by explaining what’s known in marketing circles as “the question” — the problem that the product intends to solve or the audience to whom it’s being marketed. Next, the video needs to demonstrate expertise. This can mean showing the creator and the product at work, or it can simply mean showing you speaking clearly and authoritatively about the subject.

Establishing authority is important, but it isn’t the only important part of creating a marketing video. To be really effective, a marketing video has to end with a “call to action” — something that spurs the viewer to take the step you want them to. This could be as simple as clicking on a link or as complicated as purchasing a product.

Second, a good marketing video has to represent the personality of the company or individual it represents. Video marketing gives you a chance to communicate directly with potential customers — to let you embody your own brand. Paradoxically, slick production values can actually interfere with your ability to communicate what it is about your product that makes you stand out.

This isn’t to say that good production values aren’t important in a marketing video. An experienced explainer video agency can make an important difference in communicating your message. In order to communicate your point, your video has to be easy to watch and understand; professional audio, lighting and camera work can make a difference here.

The real key to success is to communicate the enthusiasm and passion that drive you and inspire your product. This is the chief advantage that an explainer video has for the small company or lone businessperson; its unmediated nature lets producers speak directly to consumers.

A video that goes viral can reach thousands upon thousands of users, more than almost any other form of marketing in the same price range. Most videos, however, don’t reach such a huge audience. This doesn’t mean that they’re unsuccessful, though. By communicating a clear core message and demonstrating your commitment and energy, video can completely transform you online marketing strategy — which, in today’s world, means completely transforming your business.

Here at Stormnet Media we produce videos that work. There’s no guesswork, just clear thinking and a passion to make your video work. For a no obligation quote please contact us on 01527 910050.

How to Make Your Web Visitors Watch All Your Video

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Engage with your web audience for maximum clicks…

If you’ve decided to take your first steps into web video marketing, you may be spending a lot of time thinking about how to make people click on your videos. While it’s definitely important to get people to watch your marketing video, it’s equally important to make sure that they watch it all the way through. Even videos that are successful at attracting viewers may not necessarily be successful at retaining them. Here are a few reasons why:

Length

It may sound surprising, but studies show that videos begin to lose viewers as early as the 30-second mark. At over a minute, a significant number of viewers will have simply stopped watching. You won’t be able to retain all every viewer, no matter how interesting you make your video, but these figures do serve as a reminder that marketing videos need to be brief in order to be genuinely effective.

Clarity

The best way to get people to stick around through the length of a video is to make sure that they know enough about the payoff that’s coming at the end to know that it’s something they’re interested in. If you start your video with a question, make sure that your audience knows that you have the answer and you’re going to share it with them. If you’re explaining a process, make sure that even before the first step your audience knows where you’re going.

Directness

Some successful marketing videos have a rambling, conversational tone, and you might think that it’s a good idea to imitate this. It’s certainly true that the personal touch is one of the big advantages of video marketing, but that doesn’t mean you want to spend your video wandering around the point. You can get away with this kind of thing once you already have an established brand, but if you’re just “meeting” your customers for the first time, you want to make sure that they know you’re not going to waste their time.

Passion

In a world where hundreds of videos are competing for your viewers’ attention, you can’t afford to create a video that lacks commitment. Production values are good, but the beauty of internet marketing video is that it’s available to people who don’t have the budget to hire a website video production company for every aspect of the job. But no matter what your budget, if your video suggests, even for a second, that you aren’t enthusiastic about your product, viewers will pick up on it — and if you’re not convinced, why should they be?

Production

That said, production values do make a difference. A well-shot video is easier to watch and easier to understand. Making sure that your set is well-lit and that your microphone records clear, natural-sounding audio can help you get your message across. Viewers aren’t necessarily looking for Hollywood production, but they won’t keep watching a video that makes them work hard just to see what’s happening or understand what’s being said.

Individuality

The boom in video marketing has been a huge help to small businesses, but it has downsides as well. One of these is widespread competition. Another clever marketing gimmick isn’t enough to stick in the typical viewer’s mind any more. Your video, more than anything else, has to demonstrate what it is about your business that is unique, whether it’s your product, your methods or simply your personality. Even before you start production, it’s vital to sit down and identify this point, because you’re going to want to start hammering it home from the first second of your first video.

If you’d like an engaging and effective video production then we’d love to help. Contact us for a free no obligation quotation today on 01527 910050

Basics of video marketing

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How to take advantage of video marketing

The proliferation of affordable high-quality digital cameras, either separately or as part of smartphones, laptops or tablets, has made video marketing, once reserved for large companies, affordable to small businesses and individual entrepreneurs. For those just entering the world of video production, however, it can seem difficult to know where to begin. What does a good marketing video need, and how should it be organised and distributed?

One classic model of a successful marketing video divides the video into three stages. The first, and perhaps the most important, is the question. A video can’t simply exist in a vacuum. Potential customers have to have a reason to search for it and click on it. Short of hitting on some viral marketing masterpiece, the simplest way to do this is to ask a question people are likely to want to know the answer to.

One way to find out the questions people are asking is simply to talk to the intended audience: questions could be solicited through a blog, through discussions with existing customers or in conversation at trade shows or other events. However, it’s also possible to use tools provided by Google to identify common searches. By looking for searches within their areas of expertise, would-be video marketers can identify subject likely to appeal to viewers.

The topic of the video, then, should address how to perform a certain task or solve a certain problem. The next step is to answer the question. This part of the video has to fulfil two goals: not only does it have to answer the question in a way that’s helpful for the viewer, it has to do so in a way that demonstrates the creator’s expertise in the subject. By creating value for the viewer, the video begins to build a community in which both business and customer are participants.

The last part of any successful marketing video is known as the call to action. The call to action links the video to some further action on the part of the potential customer. This may be purchasing a product, but it doesn’t have to be. It could be as simple as getting the viewer to visit the advertiser’s website, follow the creator on social media or watch more videos. Relationship building can be a slow process, but it can also be more valuable than any single sale.

The call to action should be the very last part of the video. It often takes the form of a link to the creator’s website, promising more of the fun and helpful content that the viewer has just enjoyed.

Although these three key points form the basis of any successful marketing video, many first-time video creators worry about production values. However, while steady camera work, clear lighting and persuasive delivery are all important, they are not as vital to the success of a video as many people seem to believe. The personality of the creator and the directness and intimacy of a video can go a long way toward offsetting any technical problems with the video. It’s important that the creator demonstrate expertise in his or her field, not expertise at creating marketing videos. Technical proficiency will come with experience.

Once these three basic building blocks of video marketing are understood, creators can begin to add the personal touches that make for distinctive and memorable videos. The question, the answer and the call to action aren’t the only things that go into a successful video, but they are the basics without which a marketing video can struggle to find and successfully engage an audience.

Here at Stormnet Media we specialise in helping businesses take advantage of video marketing. If you’d like to boost business leads and revenue then please contact us today on 01527 910050 or use our contact form.

Video Production for Vine

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Why you should consider Vine for distributing video content

Since its arrival for iOS in January 2013, Vine has quickly become the most popular mobile video app on the market, with versions available for both iOS and Android and a Windows phone version in the works as well. Vine doesn’t have many bells and whistles, but it’s simple and easy to use. For Twitter users, it has one huge advantage: studies show that Vine videos are far more likely to be retweeted than others — four times as likely, according to a study by Unruly Media.

Since Vine only permits six-second video clips, it may seem that it doesn’t have much application for video marketing. In fact, however, even six-second clips can be very important marketing tools, and several companies have made extensive use of Vine in their online marketing campaigns. The principles behind video production for Vine are just like those behind any other viral video, only more so.

As with any marketing video, the key to a good marketing Vine is clarity and simplicity. Each video needs to clearly communicate one idea; a complex message is unlikely to come across in only six seconds. This has several implications for video marketing.

First, it means that Vine is a great boon to companies with a physical product to sell. A six-second Vine can show a product from all angles in a way that a photograph can’t, and is more likely to be retweeted than a YouTube or similar video. It’s also a great way to show the product at work.

One unique way to do this is using Vine’s interface to create stop-motion animation. Vine records only when the user is pressing the screen. When the user’s finger is off the screen, however, the video doesn’t end, but simply waits for the user to press it again. As a result, Vine is one of the simplest tools for stop-motion animation in the world of video production. Several companies have turned products into the stars of their own videos using stop-motion animation.

The second similarity between Vine and ordinary video marketing is that videos need an artistic or comedic element that will make them stand out. Unless the product itself is visually arresting in some way, the video needs an easily-graspable visual hook. Bear in mind that not all viewers will have audio switched on, so it’s better to produce something that doesn’t need a spoken explanation to be understood.

Like other marketing videos, six-second Vines often serve as teasers for another product — perhaps a full-length article for a longer video, while a Vine can even serve as a teaser for an ordinary explainer video. Short Vine videos can also act as links to contests, giveaways or other tools to draw users to your main site.

Lastly, Vines have a very short life cycle, even compared to other types of viral video. If you’re going to make Vine a central part of your marketing strategy, you’ll have to produce them steadily, not just once. Produce them regularly and you’ll build recognition as a company whose Vines are worth watching out for.

Just like other forms of viral video, then, Vine has its own strengths and weaknesses. Its simplicity, versatility and simple integration with Twitter make it easy to learn and use, and the fact that the app is free means that production costs are kept to a minimum. It’s easy to experiment with Vine production until you find the presentation that suits your product and your potential customers perfectly.

If you’d like to get an awesome and creative video for use on Vine to promote your business and boost profits then speak to your video production experts at Stormnet. Call us on 01527 910050 or contact us using our form.

Video Production Process Explained

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Video production process explained in 6 easy steps

With no hidden costs or nasty surprises, Stormnet clients of all sizes and budgets enjoy a stress-free path to a broadcast-quality marketing video that delivers measurable results.

From family-run businesses to large major brands, we deliver the same care and attention throughout the video production process.

To ensure the best value for money we can offer, we leave no stone unturned when it comes to researching your project. Our goal is to help you achieve your goals, so we’re not precious about realising our own artistic ambition. Your video is all about your business.

You’ll benefit from regular consultation and communication throughout the process, leaving no margin for misunderstanding or misinterpretation of your brief. If you have any feedback or suggestions along the way, we’ll work hard to incorporate them in your video.

And if you’re worried about supplying a script or creative brief, you can relax. We’ll take care of it as part of the highly-recommended service we provide. From the storyboard to the editing room, we have experience in all the key creative fields to ensure your video surpasses your expectations.

Here’s how we do it…

Step 1: It’s all about you

It’s our mission to understand your brand as well as you do. Everything from your brand personality to your customer expectations is thoroughly digested before we do anything else. This helps us design a killer brief together that’s precision-engineered to meet your business goals.

Step 2: A compelling script draws your customers in

In order to meet your business objectives, you need to engage with your audience and capture their imaginations from the very first frame. We’ll create a water-tight script that speaks to your audience with flair and imagination. A script written specifically to further your business needs.

Step 3: Great design makes a more memorable video

Armed with a killer script, we go to work on designing the right look and feel for your production, based on all the research we’ve done about your business. This is where we develop storyboards, illustrations and mood boards to really give you a feel for how your video is shaping up. And of course, ask for your feedback before progressing.

Step 4: Live action sequences add credibility to your message

Live action sequences are great for helping your audience to see themselves as part of your message. And we’re experts in broadcast-quality, cinematic on-location filming. Using the latest technology, we promise a pin-sharp picture quality delivered in smooth HD (high definition) all shot with the utmost care and attention to detail.

Step 5: Professional editing puts your message at centre stage

Trusted by a long list of independent film producers, directors and agencies, our fully-equipped digital editing suites are where the raw footage, audio and ideas are consolidated into a slick, compelling, high-performance finished film. Expect crystal clear sound and broadcast-standard HD picture quality. During the edit we can also add effects, voice-overs and 3D animation to ensure your film is truly unforgettable.

Step 6: Are you ready to hold your own premiere?

Your video is finished, and ready to start working hard to meet your objectives. Delivered in all the formats you will need, including full HD for TV and web formats, you’ll be able to launch immediately and start reaping the benefits. And to help create awareness of your new film, we’ll even provide some FREE video blogging as a customer courtesy.

If you’re ready to start building your business using video, visit our contact page, or call our friendly team on 01527 910050 today.

How Long Should an Explainer Video Be?

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What’s the sweet spot for an explainer video?

So you’ve decided that an explainer video is going to help you get your ideas across to thousands of new potential customers – if not more. You know the topic you want to cover, you’ve selected the points to get across, and now you’re sitting down to write your script. You don’t know it, but you’re also about to make a big mistake.

It’s a simple mistake and a common one: you’re going to make your video too long. It’s easy to see why this can happen – almost by definition, no one is going to make an explainer video without being enthusiastic about the subject. Add to this that people tend to be bad at estimating the length of a speech or conversation and it’s no wonder that most videos run over their optimum length.

What may surprise you is just how short that optimum length actually is. Video hosting firm Wistia studied the average length of time viewers were willing to watch the business videos on their site. The results showed that viewer attention dropped off sharply the longer the video was – fewer than 10% of viewers made it to the end of hour-long videos. But, strikingly, the numbers were relatively low even for much shorter videos. Fewer than 50% of viewers made it to the end of videos in the 2-3 minute range.

In fact, the data suggests that the optimum length for an explainer video may be in the 30-60 second range. It may not be much, but you can fit a surprising amount of information into a minute – and you have a much better chance of communicating your complete message to the viewer. This is especially important for business videos, which are typically trying to convey a single unified message. An explainer video abandoned by the viewer halfway through is as bad as one not watched at all.

If you have decided to create a short video, then, you’ll need to use some simple techniques to package your message in a manageable format. The simplest – and one of the most important – is to break up your message into as many smaller chunks as possible. The second is to front-load the video with material that keeps the viewer interested. Even short videos run the risk of losing viewers part of the way through, so beginning with the point will help you grab the viewer’s attention.

In some cases, of course, it simply isn’t possible to compress your message into the short space of a one-minute video; if this is the case, you’ll simply have to run the risk of losing some viewers, trusting that the ones who do make it all the way through your explainer video will come out the other end well-informed.

If you’re looking for explainer video production then contact the friendly experts at Stormnet Media. We create persuasive and powerful explainer videos that boost sales. Contact us today on 01527 910050 – we’d love to help.

Free video marketing tools

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Free marketing tools for video production

Video marketing is a vital tool for the modern company, a way to bring a corporate message to a vast audience in a memorable format. Like other forms of marketing, it’s easy to spend a lot of money on producing a web video. High-quality cameras get cheaper all the time, but they’re still not free. Actors, sets and lighting can all add up for the video producer who wants to go the Hollywood route. Last, but far from least, video editing software can eat up a chunk of your production budget.

When you consider that one of the things that attracts people to online video as a marketing strategy is the low barrier to entry, this is less than ideal. Fortunately, although you can spend a lot of money on software, you don’t have to. There are a number of free or low-cost options that, while they may not have the punch of their high-priced counterparts, will probably do everything you need them to.

For PC users, the first place to turn will usually be Windows Movie Maker. Bundled with most versions of Windows, this basic video editing software lacks some of the bells and whistles of more sophisticated editing suites. For a free program, however, it’s surprisingly robust. A wide range of basic editing features make this a good choice for video producers working with recorded footage. Its Apple counterpart is the equally-ubiquitous iMovie, which is included with many versions of the Mac operating system or can be purchased as a separate download.

If live footage isn’t your thing, animation might be the answer. Animoto pulls still images from a variety of sources – such as your Flickr account – and allows it user to turn them into animated films. The free version only allows videos of up to 30 seconds, making it ideal for trailers, commercials or very short explainer videos.

More complex than a simple video editing program, Blender allows users to add interactive features, special effects and even video game elements. Although it’s a superb tool for creating elaborate visual presentations, be prepared to spend some time mastering Blender’s features. A useful tool for the visually ambitious.

A number of interesting products exist that blend social media with video editing. One example is Magisto, a utility that automatically selects what it considers to be the “best” footage from raw video files. Users can then add music and titles before sharing the videos on social networks. On the one hand, Magisto is very easy to use, but it’s not for those who prefer a firmer directorial touch. Another example is Stroome – currently down for renovations, but hopefully back up soon – which runs on a community-based platform that allows users to share and edit video collaboratively. Stroome is a great way to incorporate customer-generated footage of your product in action into your own videos.

Production isn’t the only free element of online video – there are a wide range of free hosts, most notably the dependable, easy-to-use YouTube and Vimeo. Neither is particularly fast, so you’ll want to have your video ready well before it needs to be online, but for free services they have a lot of useful functions. An embedded YouTube video may lack the polish of an unbranded player, but it’s also within the budgetary reach of even the smallest enterprise.

All of these free products have their limitations, and some are clearly intended to get users hooked and shopping for the paid upgrades. Still, they can be very valuable to video producers who are just starting out and want to get some work up on the web without paying too much for the opportunity.

If you’d like professional help with producing a company video then speak to us. We specialise in making persuasive and compelling videos that drive sales. Contact us on 01527 910050

How Much Should I Invest in a Marketing Video?

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Making a smart investment in a marketing video.

The internet brought a rapid pace of change to the world of marketing, and nowhere has that been more apparent than in a marketing video. With broadband connections in more and more homes, more and more people are watching online video than ever before, giving companies a powerful new tool with which to reach customers. In addition, low hosting prices and the ever-decreasing cost of digital video cameras mean that these methods are within the reach of even small businesses or one-person operations.

Even so, creating a marketing video to present your product or idea to customers is an investment. Even if you shoot the cheapest video you can, using a smartphone camera and hosting the video on a free site, the video represents an investment of your time and effort. A more professional video, with superior production, expensive sets and paid hosting, can be a significant outlay.

The question for the prospective explainer video creator, then, is how much investment in video marketing is justified. When deciding what resources to commit to video production, there are several factors to consider.

The first and most obvious question is whether the marketing video will create a financial return on investment. If the video contains a direct call to action, it may be possible to track its effectiveness in terms of how many viewers are converted to customers. If the video exists more to raise brand awareness or create social-media connections than to achieve conversions, its direct financial impact can be much harder to measure.

Measuring the overall benefit of a marketing video therefore involves both objective factors such as sales and subjective factors such as brand goodwill. It’s still possible to measure the impact of a video, however. Comparing performance before and after the video’s release can be helpful, although other factors may enter the equation. One way to reduce some of the uncertainty in this process is to make sure to set a measurable goal before beginning the project. Maybe your goal is simply to direct viewers to your website; alternatively, perhaps you want viewers to sign up for your newsletter, like your product on Facebook or complete a survey. Whatever your goal, set it in advance and decide how you’re going to measure the results.

In order to determine your marketing video’s potential return, you’ll need to assign your outcomes a financial value. For sales, this is obviously the actual profit generated by the sale; for other outcomes it’ll be necessary to estimate. It’s important to be cautious about this estimate – it’s easy to be too optimistic when valuing intangibles, and many people find it hard to resist the temptation to make the calculation align with what they want to do already. Be conservative in your estimates.

Another factor in the calculation is the video’s lifespan. Although videos can remain online indefinitely, their effectiveness declines over time. You can extend the shelf life of a video by avoiding time-sensitive elements, but this can also reduce its promotional effectiveness. When considering video production, therefore, consider the video not as a stand-alone product but as the first element in an ongoing online video marketing strategy.

Lastly, consider potential audience factors. Online video can reach a wide range of potential customers, but this makes it well-suited to reaching certain types of markets. Local businesses such as brick-and-mortar retail establishments or similar enterprises will need to target their marketing more specifically than an online business which can benefit from reaching a geographically diverse audience.

Estimating the potential return – and possible ongoing costs – of an online marketing video can give you an idea of how much you want to invest in the production. The greater the potential financial return, and the longer the potential life of the video, the higher the level of investment you can justify.

If you’re considering a marketing video then speak to us. We can help you create a powerful and persuasive video that will boost your sales. What’s more, we guarantee it! Contact us today on 01527 910050

Why Corporate Videos Work

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How a corporate video can change your business.

In the course of our daily lives, we’re exposed to a lot of corporate communication. Being subjected to so much PR makes us media-savvy – or at least we like to think it does – and it runs the risk of making us cynical. With such a jaded audience, you’d think that a corporate video would be immediately dismissed as just another polished shill. And yet, corporate video is one of the most effective ways for companies to communicate their messages. What makes them such an effective tool?

The key to a successful company video – and the reason that video in general is such a potent way to build a brand – is good storytelling. People organise their thoughts and communicate their emotions by telling stories. We experience the world through stories, and our relationship with corporations is no different. When it comes to building a corporate reputation, you must never forget: people care about your product, but when it comes to your company they want a good story with compelling characters.

Corporate video has to communicate a small number of key points about a company. Some of these are uniquely suited to the video format. A video has to communicate the company’s values, the core principles that underlie its identity. Customers love to feel that they share the values of the companies that are important in their lives. The perception of these shared ideals turns a body of consumers into a community; supporting the company means supporting a set of values that the customer believes in.

Corporate identity becomes corporate story when a company uses video to communicate its history to potential customers. This point has to be handled with care; no one is interested in hearing that Amalgamated Rock and Gravel was formed in 1974 when United Rock and Gravel acquired debt-stricken Pioneer Aggregates. Small businesses, however, have a great advantage here. Every small business is an expression of an individual’s creativity, and every small business has had to overcome obstacles to get where it is. Explaining the company’s product in narrative terms draws the viewer in, making him or her a participant in the corporate story. Buying the company’s product gives viewers the chance to play a role in the realisation of the founder’s dream.

One aspect of the corporate story that corporate videos are particularly good at conveying is the personality of the company’s founders or leaders. A company can have a brand identity, but it can’t have a personality, and it’s personalities that customers relate to. An online video allows the company’s founder to explain the corporate story in his own words or showcase aspects of her personality that extend outside the usual corporate image.

Good production is important in this kind of story video, but good production doesn’t necessarily mean polish. A good corporate video should convey the company’s distinctive principles and personality; this extends to the style and feel of the video in addition to the narrative the video conveys. Slightly rough production can actually be more effective than very slick production as long as it conveys the authentic character of the company.

Corporate stories are like the stories we tell about ourselves – they represent our aspirations, our ideal selves. Sharing your story in the form of a company video helps bring others into that story, making them part of your dream.

If you’d like to produce a corporate video then speak to us. We’re experts in video production and would love to help you. Contact us on 01527 910050.

Ditch the fear – start your video production now!

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Get ahead with video production that works

One of the nice things about video marketing is that it’s easy to see it working in the world around us. If you’re like most people, you’ve probably spent some spare minutes enjoying a viral marketing video or two. You can probably see the ways in which your business could benefit from online video marketing. So why haven’t you started yet?

That isn’t really a fair question; getting started in the world of video production can be daunting. The second video you make will benefit immeasurably from your experience. It’s just that you have to do the first one first.

To many people, jumping in and doing the first website video can be intimidating. We read blog posts, dissect other people’s videos and go over dozens of tutorials, half of which contradict each other. But even though these sources can be useful, there’s no substitute for trying it yourself. Spending some time working on your own video will help you develop a sense for what works and what doesn’t, what challenges are likely to arise, and which tasks you naturally excel at.

Don’t kid yourself, though: your first video is going to be dismal. You can still benefit from it in several ways. As a learning experience, it will help you improve future productions. Additionally, the world of online video production can be very forgiving. A good idea and a sincere delivery are more important than polished presentation. If you think of your favourite online videos, you’ll find that the things you remember are passion and creativity, not lighting and editing. It’s not that these things are unimportant – they make your video easier to understand – but your audience will accept that your production skills will be improving over time.

The same applies to equipment and technical skill. You don’t need to start out with an expensive camera or pricey editing software. Once you’ve identified areas you need to work on you’ll have a clearer picture of what type of equipment you’ll need.

Thinking of your first video as a way to learn about video production may mean that you feel like you should keep it to yourself and make your second video before putting anything online. Resist this temptation. One of the best ways to judge how your video production is coming along is to see how your videos perform in the wild. Analysing viewing traffic and soliciting comments from viewers can help you understand what aspects of your video viewers engage with.

If you have absolutely no idea where to begin with video production, you don’t have to do it alone. There’s nothing wrong with getting some input from an experienced adviser. This can be as simple as consulting with a friend or colleague; alternatively, some professional advice can be helpful. If you have a strong idea but need help implementing it, an outsider’s perspective can be very helpful.

It’s perfectly understandable to feel intimidated by the prospect of getting started with your first video. Even if you have a burning desire to create, it isn’t always easy to know where to start. But, as with so many things, the secret to overcoming your fear is to get started. Your first video might be a little rough, but the experience will be enjoyable and you’ll learn a lot from it. Making mistakes can be frustrating, but the alternative is making nothing.

If you’d like any help with video production then you can speak to us. We’ll gladly advise on what you need to do to make a successful video – after all, we’re a successful video production company! Contact you friendly experts today on 01527 910050.