Power-Up Your Google Rankings With An Explainer Video

Ever considered how an explainer video could help your search rankings? Did you know that Google’s search algorithm considers the amount of time visitors hang around on your website? It doesn’t matter what they are doing and the longer they spend there, the more credence Google will give to your site.

This is just one reason why explainer videos are becoming more and more popular. In fact, they are exploding onto websites everywhere. Not sure what an explainer video is? Here’s an example of one of our most recent explainer videos.

Boost Your Exposure, Sales and Profits – What’s Not To Love?

As a leading video production company in Birmingham, we understand how profitable and proven explainer videos are for ANY business – yes, we said any business. Whether you are a small local company, a college, a bricks and mortar shop or a sole trader, you won’t believe the returns a good explainer video can bring.

Explainer videos are an outstanding marketing tool. Not only do they clarify what you have to offer or what you do – they also increase your conversion rates, boost your sales and give you a great marketing tool to use on different channels.

Here are just some of the places you can publish your video to gain more exposure:

Facebook, Twitter and Vimeo
On your landing page or home page
Advertise your services in relevant forums and communities
Use your explainer video at conferences, exhibitions or other marketing events
And so many more – we can give you advice on how to give your video the best exposure once it is ready for the world.

85% Of People Are More Likely To Buy After Watching An Explainer Video

According to a recent survey carried out by Video Rascal, 85% of consumers will be more likely to use a service or buy a product after they have viewed an explainer video. That’s a huge amount of people.

Explainer videos are also great for keeping a record of how many people are viewing your video and then making a purchase straight after. In fact, a large percentage of our clients come back to us for a second, third and fourth explainer video once they see how profitable they can be.
What’s Your Point? What’s Your Story?

Every business needs to make a point and every business has a story. Video is a great way to unleash your sales message on the world and we would be delighted to play a part in your future success.

Take Control Of Your Google Rankings And Conversions With Explainer Video

Our video production team will work closely with you to ensure you get the best returns from your video now and well into the future. We will get to know the ins and outs of your business and what you hope to achieve from your very own explainer video. It could be just what your business and your target audience is crying out for.

Get in touch with the video marketing experts at Stormnet Media to find out more about our explainer videos or any aspect of video marketing and SEO. We would be delighted to provide you with a free quote for an explainer video for your business.

Written by Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

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Increase Conversions By 46% With Effective Christmas Video Marketing

Considering a Christmas video marketing campaign for 2013?  You only have to look at the latest John Lewis television advert and Christmas adverts in past years to realise their marketing potential. And many people don’t truly get into the Christmas spirit until they’ve seen Coca Cola’s annual Christmas offering – you know, the one with the epic truck lit up like a erm…Christmas tree!  

Christmas Greetings And Seasonal Promotions – Get In On The Act

With these Christmas epics causing a stir up and down the country, you might be wondering how you can get in on this video marketing action this festive season. Whether you have a new product to launch, a seasonal sale to promote or you simply want to send your customers a Christmas greetings video, Stormnet Media can help you to cash in this Christmas and experience more conversions thanks to our video production expertise.

Just wishing your customers a Happy Christmas in a promotional video can get your name out there in a very positive and memorable way. It doesn’t need to be a long or complex video and we can show you how effective video marketing can be even if you only have 30 seconds to play with. We can show you how to make a Christmas promotional video that will leave potential leads with that warm fuzzy feeling inside and an urge to get in touch with you to find out more about your business and what you have to offer.

Event Videos – Capture The Spirit Of Christmas At Your Special Event

It’s a tradition for most companies to arrange a Christmas party for their employees, clients and suppliers and it can be a great idea to film the highlights.  Event videos can create some fantastic footage to be used on your website, in email campaigns and in internal communications. Whether you have filmed an inspiring after dinner speech or simply want to promote the fun side of your company, we can help you to create a corporate video that captures your event and promotes your brand perfectly.  

46 Is The Magic Number – Why Video Marketing Is Taking The World By Storm

When it comes to video marketing and video production, 46 is a very special number. According to leading video survey company, Video Brewery, 46% of internet users who watched a video ad took some type of action after viewing that ad. That’s a huge number when it comes to conversions and that action might include getting in touch with you for a quote, buying from you directly or simply joining your mailing list.  The main thing to consider is that these people took action immediately after the video promotion ended.

Our Video Marketing Expertise Is Second To None

As one of the leading companies providing video production in the West Midlands, we can help you to unleash the true potential of the festive season and to reach those who will be most receptive to your Christmas message.

Speak to our team today for a cost effective quote and to find out more about the many videos we have produced and our many satisfied clients.

Written by Ian Stainton

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

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Corporate Video And Facebook – The Match Made In Heaven

Smart business owners around the world are starting to turn to corporate video to get their message across. Whilst YouTube and your business website are great channels for your video, social media allows you to throw a shareable and likeable video into your marketing mix to really shake things up.

A corporate video connects quicker than any other marketing medium and it can bring you some huge returns. Not only does video help to bring your business and your ideas and offerings to life – it also helps your target audience to “get you” and what you are all about in moments. And if you are looking for a way to build dialogue across your social media community, a great video can work wonders.

Never Underestimate The Power Of Facebook

Recent studies have shown that the people who ‘like’ brands on Facebook do so not just because they are following others, but because they have a genuine affinity with the brand. Of course, special offers, competitions and other incentives work too, but the majority of followers will truly like the brand and what they are doing.  Facebook users know they are in control.  They know who they can choose to like, the ads they can choose to hide from their feed and the things they can choose to share with others.  And if they like your corporate video, they are going to share that too.

And Then Things Get Really Interesting…

Imagine one of your Facebook friends recommends a brand or product to you. You trust that friend and respect their opinion. With this in mind, you’d probably take a deeper look into what they just took the time to share with you. This is word of mouth marketing at its best and it could mean big business for your brand.

Social media is not just a gimmick or a passing phase. It is an established major part of the Internet and a big part of our lives. Corporate video that is shared and liked on Facebook generally outperforms video that is published on any other medium. That’s because users become engaged in a new experience that totally immerses their senses for a few seconds.  At Stormnet Media, our job is to make those few seconds count and our corporate video production services have helped hundreds of companies to make an instant impact.

Corporate Video – How To Entertain And Gain

When it comes to distributing your corporate story online, Facebook is a terrific medium, but you need to do it in the right way.  Facebook isn’t somewhere people go when they need to make complex decisions. They want to be entertained and to share their experience with others to make others feel good or enlightened.

Speak to Stormnet Media today to find out more about impactful, high energy, irresistable corporate video marketing that engages, intrigues and sells.  We offer corporate video products in Birmingham that gives you one more reason for your audience to do business with you.

Call now on 01527 910050 to find out more about our corporate video services and how we can help you to become a Facebook phenomenon.

 

Written by Ian Stainton

 

Ian Stainton is the CEO and Founder of Stormnet Media Ltd, an award winning video production and digital media agency based near Birmingham in the UK. He is trusted by global brands, SMEs and start-ups to help them engage and interact with their customers  - ultimately selling more stuff. You can check him out on Google+. 

 

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How To Really Rock Your Website Landing Page

The website landing page. Its one aim in life is to attract new visitors and to convert them quickly into lovely paying customers. Now, we’ve seen some stunning landing pages in our time and also some truly terrible ones!  It’s the good ones we’re going to be focusing on and how to make your landing page irresistible to your visitors.

If You Build It, They WIll Come

The first mistake many people make with their landing page or home page is to assume that just because it is there people will find it, and if they do find it they will like what they see and become a customer. Unfortunately, there is more to a website landing page than simply making it happen.  You need to hire an SEO expert to drive people to your site from the search engines, you need a great landing page layout to make your sales message clear and you need a hook that your competitors don’t have.

One Chance Of Hitting The Big Time

Your website landing page may be the first impression potential customers have of your company so make that impression count. Make sure the content on your page reflects the keywords you are targeting with the search engines – we can help you with this!  If your page is not relevant to those viewing it, they will simply flit off in seconds to find a page that is.  Don’t give your competitors the upper hand. Grab the attention of your target audience and keep them engaged.

Here’s how:

Let Stormnet Media Take Care Of Business

Defining a killer landing page can be a daunting and confusing process so why not let us take the reins? We have over 25 years of experience when it comes to website and video marketing and would be delighted to learn more about your business, your goals and sales targets and your target audience.

If you are trading online, your website landing page and website are your most valuable commodities. Make them work for you by using striking graphics and video, a compelling sales message and a strong call to action.  We can explain these essential components in more detail ad help you to turn that trickle of visitors into a flood!

Speak to the Stormnet Media team now on 01527 910050 or use our contact form to get in touch.

 

 

 

 

 

 

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Convert With Video – The Most Effective Way To Engage Potential New Leads

If you’re wondering how to convert with video and whether it’s the right direction for your company, here’s an interesting statistic for you.  90% of information transmitted to the brain is visual which the brain processes 60,000X faster than textual content. As a leading video production company, we love stats like these because they further enforce what we are all about and the changes that are taking place in online marketing.

Connect With Your Audience Instantly

Whilst content is still important for providing deep information about your company and your offerings, it’s video that is going to grab your target audience by the eyeballs and take them on a visual learning journey.  What will they learn along the way?  Well, take one of our explainer videos for example.  In a mere 60 seconds, they will find a connection between the problem they are experiencing and the solution you are offering.  They will find out more about your business and they’ll find out how to get in touch with you.  And with our fun animations and quirky scripts they will probably enjoy a giggle along the way too.

Our aim is to produce a video that stays with people all day, that makes them see you as a forward thinking and accessible company and which ultimately encourages them to do business with you. You only have to look at YouTube to see how big video marketing is becoming.

Done In Sixty Seconds

Imagine sharing your sales message with your target audience in just sixty seconds. Your visitors don’t need to do anything but click play and you can even set video to play automatically the moment your page loads. And when you use the right video production company (hint hint) you can give your visitors a video that is relevant and engaging to them and which entices them to find out more about you.

Visual Content Drives Engagement

According to a study carried out by Simply Measured the introduction of Facebook timeline for business pages (that’s the Facebook feature that allows you to post video and photos to your timeline) brands started to see a 65% increase in engagement on their pages.

Visual content requires less brain power and gives you more marketing tools at your disposal.  For example, a simple video script can be brought to life using music, sound effects and a pleasant and convincing voice over. You only have to look at the typical TV advert to see how this works. Take away those elements and you are still left with a pretty good script, but it has so much more impact when it’s been brought to life with slick video production.

Market To Anybody Anywhere. It’s The Future!

Thanks to mobile technology, you can now market your business using video anywhere and on any device. Video is also much more likely to be shared with others and if you are lucky, your video might even go viral.

How To Convert With Video And Keep Converting

A good marketing video should be produced with the future in mind. It’s no good to pay for a video that is only going to be relevant for a number of months – unless you are running a time limited marketing campaign of course.  That’s why we will always aim to use a script that never goes out of date and video production techniques that will keep your audience engaged and excited about your brand for many years to come.

To find out more about our video production services in Birmingham, speak to our team today on 01527 910050.

 

 

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Killer Online Video Strategy Tips

How to get your video seen and drive more sales

If your business has any online presence at all but you haven’t embraced the potential of video marketing, you may be missing a great opportunity to introduce yourself and your products to thousands of potential new buyers. Thanks to the huge variety of video hosting services available, the ease of editing and the proliferation of inexpensive, high-quality cameras, video marketing has never been easier.

But there’s a big gap between deciding to enter the world of online video and knowing how to make the most of it. Whether you’re a beginner at video marketing or still trying to get your videos to take off and go viral, there are a few key tips you’ll need to know.

Keep It Short

Viewers interact with video marketing very differently from other types of web content. If you write a blog post or article, a reader might skim it, or read part of it, come back later and finish it. An image is usually noticed subconsciously. By contrast, a video demands the viewer’s complete attention.

However, viewers aren’t willing to give their full attention to a video for very long if it doesn’t deliver something that captivates them. Studies show that most videos begin to lose viewers at around the 30-second mark. Only a small percentage of viewers will make it all the way to the end of a two-minute video. That isn’t to say that your video needs to be less than 30 seconds long, but it does mean that you need to make sure not to waste your viewer’s time.

Stay On Target

The need for brevity means that a successful marketing video has to stick to its key point at all times. A good traditional video begins with a question — hopefully one that the viewers see as a problem they don’t have a solution too. The video promises the viewer the answer to that question. The end of the video needs to leave the viewer convinced of your expertise in your field and eager to see what your business or product are all about.

Don’t Be Afraid to Experiment

Although the question structure is a tried and tested method of video marketing, lots of successful marketing videos haven’t followed it. For instance, widespread use of Vine, an intuitive video app for smartphones, has made creating stop-motion animation easier than ever. Some of the most successful marketing Vines are simply very short animated films featuring the company’s product. In an internet saturated with explainer videos, something that showcases your personality and creativity can really stand out.

Production Values Are Important, But Not That Important

Just like a small business itself, a small business’s marketing succeeds or fails on the strength of the personal connection between the company and the consumer. Given this, audiences don’t necessarily expect to see highly-polished video production. Whether or not your video demonstrates mastery of the subject is far more important. If you have the money for it — and it can be cheaper than you think — using an online video production company can be a good idea. You’ll make your video easier to watch and easier for viewers to understand. But while good production values can help enhance a good video, they can’t do anything to save a bad one.

Mix and Match

One of the great advantages of online video is how easy it is to integrate into other types of online marketing. For example, if you’re funding a new product with Kickstarter, a video can help attract backers. Don’t be afraid to incorporate video into existing marketing like blogs of Facebook pages.

If you’d like expert help to make your video production a success then talk to us here at Stormnet Media. We help organisations of all sizes achieve success with stunning video production. Contact us on 01527 910050 today.

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